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Queenspark on track with summer sale

Alexandra Rohl, Store Manager of Queenspark, proudly standing in front of a shoe display at Queenspark, Gustav Voigts Center.(Photograph by Mandisa Rasmeni)

Alexandra Rohl, Store Manager of Queenspark, proudly standing in front of a shoe display at Queenspark, Gustav Voigts Center.(Photograph by Mandisa Rasmeni)

This is the time of the year that Queenspark has its annual summer clearance sale, to make room for  new winter mechandise. The Queenspark summer sales started on 27 December 2013 and it will conclude at the end of February.
If there is still merchandise left over from the summer sale by the end of February, the prices will be reduced some more.
The Queenspark summer sale has become a fashion highlight amongst people, both female and male, who are conscious about how they dress. It is eagerly anticipated, with one patron telling the Economist, he can not wait for the Queenspark summer sale to stock up his extensive wardrobe for the ensuing year. Queenspark is a specialist apparel retailer known for stocking items that are associated with upmarket boutiques.

Queenspark makes sure they keep their customers up to date with the latest trend and fashion that they have in their store. Clients who do not stay in Windhoek may also personally contact Queenspark and request them to courier those clothing items they wish to acquire. Normally these clients see the clothes on  the Queennspark’s homepage or their facebook page. Using the internet to communicate with their clients who are out of town, builds good customer service, which they always strive to do.
Store Manager of Queenspark, Alexandra Rohl, said that they regularly also have fashion shows to showcase and promote their clothing. However, during 2013, they did not host many fashion shows so this year, it is one of their marketing goals to team up with fashion show organisers to make the Queenspark lines available to them. This way, the fashion show is guaranteed of sufficient items with high value labels, and Queenspark reap the benefits of exposure to a wider clientele.
Mrs Rohl said that one of their goals is to open more branches in other towns and not just have one branch in Windhoek, which is the case at the moment. She said she is confident that by 2015, they will have another branch in Swakopmund, and depending on the progress of this new branch, it will guide them on a strategy to open more branches in other target areas.
Their immediate plans, however, focus on Windhoek where it is their intention to open two  or more branches for local residents. 2013 was a good year for Queenspark, said Mrs Rohl, and they want to make 2014 even better.

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