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Aochamub retains SABA presidency

Aochamub retains SABA presidency

Aochamub retains SABA presidency

The Southern African Broadcasting Association (SABA) has re-elected Albertus Aochamub Namibia Broadcasting Corporation (NBC) Director General as its President for the 3rd consecutive two year term. Aochamub was re-elected at SABA’s 22nd Annual General Meeting held on 29 August at Ezulwini, Swaziland.
Ellen Nanuses NBC, Chief Reporter in Keetmanshoop was appointed as the first ever female Secretary General for a two year term and a fully gender balance board of Directors was appointed also a first for the regional body.
Aochamub thanked the outgoing board and expressed his wish to see further improvements in how the regional body functions to serve its membership better. He is the only leader of a Southern African Broadcast house to have received the honour of having been elected for 3 consecutive terms as the head of the regional body of broadcaster in its 22 year history and he is also the Vice President of the Commonwealth Broadcasting Association (CBA) for the next two years since his election in May 2014 in Glasgow, Scotland.
Aochamub added that content is king and that Africans should not look at their television screens ten years from now and see aliens, but themselves being portrayed better.  “They need to take the responsibility to set the agenda on how they want to be perceived by themselves and the world,” he said, and that “this is aimed at showcasing African stories first hand and not to allow third parties to tell the African stories through their tainted lenses,” he said.
The summit was attendant by at least 150 media industry role players including Director Generals, Chief Executive Officers, Regulators, Chief Operation Officers, Media Managers and Journalists and most of the topics covered accentuated the theme that “content is king.” Such as the effective content regulation in the digital environment, DTT switch-over, distribution and of content, delivering high quality content, content preservation, pan African content development and management and gender main streaming.

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