Church and Media – development partners

Church and Media panellists, Dr Andre’ September (left), Dr Audrin Mathe (right), with Ms. Elma Dienda, Gender Coordinator of the Namibian Catholic Bishops Conference, Professor Jairos Kangira from UNAM and Mr. Mika Mäkinen, communications director of the Helsinki Deaconess Institute.

Namibian churches recognise the importance and power of the media as it informs, educates, raises awareness and shapes public opinion. Both Church and Media are critical stakeholders and agents for the country’s socio-economic development. These conclusions were made in a successful communications seminar that was held in Windhoek this week.

The topic of the seminar was Ethics in Development – The Role of Media. Some 50 participants of Namibian churches, NGOs, Faith-based organisations and media representatives participates in this event organised by the Council of Churches in Namibia and the Helsinki Deaconess Institute of Finland. The seminar started with a stimulating panel discussion. Four expert panelists set the stage for the remainder of the day. Dr. Audrin Mathe, New Era newspaper CEO explained the media’s role in development, Ms. Elma Dienda, Gender Coordinator of Namibian Catholic Bishops Conference, deliberated on the expectations of the church and society on the media. Professor Jairos Kangira from UNAM emphasized the power of language in shaping perceptions. The panel discussion was concluded by Mr. Mika Mäkinen, communications director of the Helsinki Deaconess Institute, arguing for more cooperation between journalism and public relations.