Chinese journos to NWR camps
Namibia Wildlife Resorts (NWR) said this week it will host five Chinese journalists to leverage the opportunity of the 2014 Namibia Tourism Expo, which will be held from 04 to 06 June.
Though the journalist will attend the opening of the Tourism Expo, they will immediately embark on their trip until 11 June. Through the visit, NWR wants to generate media exposure for its camps in the very large Chinese market.
“Recent data shows that almost 100 million Chinese travelled out of China in 2013 with this number expected to reach 200 million by 2018. These staggering figures can be attributed to China’s growing middle class, more annual leave, easier visa applications to more countries and increased air travel routes to overseas destinations” said Tangeni Kaulu, the NWR Market Research and Trade Promotions Manager. She said “although Africa has not featured heavily on the destinations list of Chinese travellers, it is through such opportunities that we as a country can leverage ourselves to them. It is hoped that through the visit more Chinese travellers will become aware of Namibia as a possible holiday destination”.
“The journalists will travel to our major camps namely, Waterberg, Okaukuejo, Halali, Poppa Falls and Onkoshi. It is our wish that they truly experience what other visitors have come to appreciate about our camps” said Mufaro Nesongano, the NWR Corporate Communications and Online Media Manager.