Goscor enters cleaning market through Elso Holdings
Rene Rusch (left), the CEO of Elso Holdings, a local manufacturer and distributor of cleaning products, signed a deal late in 2016 with leading South African supplier, Goscor Cleaning Equipment for the latter’s extensive range of specialised cleaning equipment and material. On the right is Goscor’s General Manager for Africa, Rondhir Haripersad.
As of January this year, Elso Holdings is the official Namibian distributor of Goscor’s vast range of industrial applications. Goscor, part of the Industrial Services Holdings, is the regional representative for a myriad of international brand names. Its appointment of a Namibian agent is part of the group’s expansion strategy into the Southern African Development Community (SADC).
Elso’s focus is on Goscor’s flagship brand, Tennant, a leading manufacturer of an extensive range of industrial cleaning equipment. Other important brands are Ghibli and Delfin, both industry leading manufacturers of commercial vacuum cleaners and suction units.
“[Namibia] is an important growth market for us, and in tandem with Elso Holdings, we will be ideally positioned to take advantage of all of the opportunities,” Goscor’s National Sales Manager Peter Esterhuizen said.
With its array of chemicals and other consumable product for the cleaning industry, it is a natural fit to add the Goscor product range. “There are natural synergies between us, and it will empower Elso Holdings to be able to offer a total solution to its customers.” In addition, certain specialised product ranges such as Goscor’s Makro and Elgin road-sweeper range will also be available from Elso Holdings.
Elso Holdings is in the process of establishing its own workshop with its own technicians to offer complete customer service and aftermarket support. Elso will carry a full stock of consumables and critical spares for all Goscor-supplied machines already operating in Namibia.
“We aim to offer a refurbishment service in the future, but the main focus at the moment is to get the technical team up and running so that it is able to maintain and repair the Goscor equipment,” added Esterhuizen.
Goscor’s National Technical Support Manager has already paid a visit to Elso Holdings to assist with training while the sales staff visited the Johannesburg head office in February for specific product training.
“We were on the lookout for a partner hungry enough to grow its own business. Elso Holdings has an ambitious growth plan, and was looking for a reputable equipment supplier to take it to that next level. Its footprint in the Namibian region is critical, and it operates in a market segment complementary to us. We look forward to building on this important relationship” commented Goscor’s General Manager, Greg Venter.