Both domestic and international brands fared well in first ICERTIAS Best Buy Award survey conducted in Namibia. When it comes to price-quality ratio, companies and brands ranging from Toyota, Old Mutual and MTC to Unilever, Bakpro, and Intercape have come out on top in their respective categories in the ICERTIAS Best Buy Award survey.
Surveyed for the ICERTIAS Best Buy Award, respondents were asked, on the basis of their personal experience of specified products or service categories in the Namibian market, what they felt best represented value for their money, that is, the best price-quality ratio.
Approximately 50 different non-economic and economic categories in sectors such as retail, food, footwear, clothing, cosmetics, home appliances, telecommunications and finances were addressed in the survey.
Presented with open-ended questions, respondents had free choosing of products and service providers when stating their preferences.
The ICERTIAS Best Buy Award survey shows that both domestic and international brands fared well. When asked for the instant soup category which instant soup producer offers, in their personal experience, the best price-quality ratio, the majority of Namibians answered “Knorr”. In the insurance company category, Old Mutual was voted best in category, while Tafel assumed the number one position in the beer category.
These findings come from the first Best Buy Award research survey conducted in Namibia in July 2015 by the Swiss organization ICERTIAS. ICERTIAS measures the experience and level of satisfaction expressed by surveyed participants with the price-quality ratio of marketed products and services.
ICERTIAS said their Best Buy Award survey does not measure brand equity or market share. This research provides insight into the customer’s personal experiences, opinions, satisfaction and perceptions, which are used exclusively to gauge the price-quality ratio of goods and services in the market.
The 2015/2016 ICERTIAS Best Buy Award research survey on Namibia was conducted by the Swiss organization ICERTIAS – International Certification Association GmbH based in Zurich. The survey was conducted in July 2015 using a web questionnaire on a sample of 1,200 Namibian Internet users aged 15 and over, following the Computer Assisted Web Interviewing – Deep Mind Awareness (CAWI – DEEPMA) method.
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