Select Page

Survey names most loved brands

Both domestic and international brands fared well in first ICERTIAS Best Buy Award survey conducted in Namibia. When it comes to price-quality ratio, companies and brands ranging from Toyota, Old Mutual and MTC to Unilever, Bakpro, and Intercape have come out on top in their respective categories in the ICERTIAS Best Buy Award survey.

Surveyed for the ICERTIAS Best Buy Award, respondents were asked, on the basis of their personal experience of specified products or service categories in the Namibian market, what they felt best represented value for their money, that is, the best price-quality ratio.
Approximately 50 different non-economic and economic categories in sectors such as retail, food, footwear, clothing, cosmetics, home appliances, telecommunications and finances were addressed in the survey.
Presented with open-ended questions, respondents had free choosing of products and service providers when stating their preferences.
The ICERTIAS Best Buy Award survey shows that both domestic and international brands fared well. When asked for the instant soup category which instant soup producer offers, in their personal experience, the best price-quality ratio, the majority of Namibians answered “Knorr”. In the insurance company category, Old Mutual was voted best in category, while Tafel assumed the number one position in the beer category.
These findings come from the first Best Buy Award research survey conducted in Namibia in July 2015 by the Swiss organization ICERTIAS. ICERTIAS measures the experience and level of satisfaction expressed by surveyed participants with the price-quality ratio of marketed products and services.
ICERTIAS said their Best Buy Award survey does not measure brand equity or market share. This research provides insight into the customer’s personal experiences, opinions, satisfaction and perceptions, which are used exclusively to gauge the price-quality ratio of goods and services in the market.
The 2015/2016 ICERTIAS Best Buy Award research survey on Namibia was conducted by the Swiss organization ICERTIAS – International Certification Association GmbH based in Zurich. The survey was conducted in July 2015 using a web questionnaire on a sample of 1,200 Namibian Internet users aged 15 and over, following the Computer Assisted Web Interviewing – Deep Mind Awareness (CAWI – DEEPMA) method.

 

Product list

Tastic Rice
Toyota
Old Mutual
Rama Margarine
Five Roses Tea
MTC
Bakpro Flour
Coca-Cola
HP computers
Country Fresh Ice Cream
Tafel Lager
Colgate Toothpaste
KWV wines
CTM Tiles
Neo Paints
Wernhil Park
Nammilk
Samsung smartphones
Marathon Sugar
Intercape Bus Service

About The Author

Following reverse listing, public can now acquire shareholding in Paratus Namibia

Promotion

20 February 2020, Windhoek, Namibia: Paratus Namibia Holdings (PNH) was founded as Nimbus Infrastructure Limited (“Nimbus”), Namibia’s first Capital Pool Company listed on the Namibian Stock Exchange (“NSX”).

Although targeting an initial capital raising of N$300 million, Nimbus nonetheless managed to secure funding to the value of N$98 million through its CPC listing. With a mandate to invest in ICT infrastructure in sub-Sahara Africa, it concluded management agreements with financial partner Cirrus and technology partner, Paratus Telecommunications (Pty) Ltd (“Paratus Namibia”).

Paratus Namibia Managing Director, Andrew Hall

Its first investment was placed in Paratus Namibia, a fully licensed communications operator in Namibia under regulation of the Communications Regulatory Authority of Namibia (CRAN). Nimbus has since been able to increase its capital asset base to close to N$500 million over the past two years.

In order to streamline further investment and to avoid duplicating potential ICT projects in the market between Nimbus and Paratus Namibia, it was decided to consolidate the operations.

Publishing various circulars to shareholders, Nimbus took up a 100% shareholding stake in Paratus Namibia in 2019 and proceeded to apply to have its name changed to Paratus Namibia Holdings with a consolidated board structure to ensure streamlined operations between the capital holdings and the operational arm of the business.

This transaction was approved by the Competitions Commission as well as CRAN, following all the relevant regulatory approvals as well as the necessary requirements in terms of corporate governance structures.

Paratus Namibia has evolved as a fully comprehensive communications operator in Namibia and operates as the head office of the Paratus Group in Africa. Paratus has established a pan-African footprint with operations in six African countries, being: Angola, Botswana, Mozambique, Namibia, South Africa and Zambia.

The group has achieved many successes over the years of which more recently includes the building of the Trans-Kalahari Fibre (TKF) project, which connects from the West Africa Cable System (WACS) eastward through Namibia to Botswana and onward to Johannesburg. The TKF also extends northward through Zambia to connect to Dar es Salaam in Tanzania, which made Paratus the first operator to connect the west and east coast of Africa under one Autonomous System Number (ASN).

This means that Paratus is now “exporting” internet capacity to landlocked countries such as Zambia, Botswana, the DRC with more countries to be targeted, and through its extensive African network, Paratus is well-positioned to expand the network even further into emerging ICT territories.

PNH as a fully-listed entity on the NSX, is therefore now the 100% shareholder of Paratus Namibia thereby becoming a public company. PNH is ready to invest in the future of the ICT environment in Namibia. The public is therefore invited and welcome to acquire shares in Paratus Namibia Holdings by speaking to a local stockbroker registered with the NSX. The future is bright, and the opportunities are endless.