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Tourism sector needs to develop unique products to reboot industry says Shifeta

Tourism sector needs to develop unique products to reboot industry says Shifeta

The Minister of Environment, Tourism, and Forestry (MEFT), Hon Pohamba Shifeta this week said they have identified the need for the tourism sector to develop and promote unique products relating to gastronomy, astrotourism, agro-tourism, heritage, cultural tourism, and village tourism to grow the sector and associated tourism industries

According to Shifeta there is also a need to focus strongly on marketing what the country has to offer and the ministry, in conjunction with the Namibia Tourism Board, is in the process of running a domestic marketing campaign to improve awareness in the domestic market.

Furthermore, Shifeta said the ministry is developing a tourism recovery plan to support ongoing efforts to reboot the tourism sector and use the opportunity to build it back even better.

“The tourism recovery plan will be dynamic and practical as it is necessary to respond to the continuously evolving scenarios of the pandemic and the different ways in which it is impacting the sector,” he added.

“I must mention that the implementation of the recovery plan will be a whole-of-government approach as tourism is a lifeline for many other sectors and industries,” he said.

Shifeta said the ministry has learned that it is important to have both international and domestic tourists for the sustainability and resilience of the sector instead of relying on only one market.


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