First Mother & Baby Wellness Emporium at the Show

For the past three years, the Windhoek Show Society has hosted concurrently with its annual show, a specialised expo, the Mother and Baby Wellness Emporium. This year, Hall K. (Old Swakara Hall) is dedicated to this specialist event.
“We want to try every year in the show to have a little expo, last year it was a career expo, this year it will be a Mother and Baby Wellness Emporium, again an expo but focusing on mothers and babies. This is a very specialised expo which will have presentations attached to it and many other activities,” Harald Schmidt, Vice President of the Windhoek Show Society said to the Economist last week.
Organiser of the event, Riana Hamilton Visser said the idea for the emporium has been in the loop for some time now but the platform to host a stand-alone exhibition for such an emporium is too costly.
“The Namibian market is too small, so we approached the Windhoek Show Society to have an emporium within the Windhoek Show. The emporium is more about information sharing, and discussion of topics such as surrogacy in Namibia and what the law says and various other topics,” she said.
“Research over the past few years, plus in-depth discussions and research with various manufacturers, agents, retailers and, in particular, mothers, has shown that there is a great need for a fresh marketing platform where businesses can promote and sell their products and services to Namibian parents and parents to be,” she added.
On the emporium’s Facebook page, Visser said that the “Windhoek Show is a perfect place to host the emporium because parents are always searching for the latest information and development, therefore will invest time and money in their most precious gifts, their kids!. Parents already visit the Windhoek Show.”
“Therefore exhibitors and speakers have the perfect opportunity to market their products and services available in Namibia. Young and inexperienced parents are in need of very helpful tips and information in raising their children; mature parents needs advice with challenges they face in today’s fast evolving world with their little ones. This platform will give potential speakers the opportunity to share their knowledge and expertise. Parents are already visiting the Annual Windhoek Show – we add value to their visit and future follow-ups to service providers,” she added.
The Mother and Baby Wellness Emproium runs throughout the Windhoek Show period from 27 September to 04 October 2013 in Hall K (Old Swakara Hall).