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If you go local, you grow Namibia

If you go local, you grow Namibia

The Minister of Industrialisation and Trade, Hon. Lucia Iipumbu launched the ‘Buy local, Grow Namibia’ national campaign, on 1 October, to support the recovery of local businesses.

The campaign targets to help businesses promote their products and services and encourages Namibians’ to support their community by shopping locally.

At the launch she called upon all citizens to #GoLocal and #GrowNamibia by purchasing local products first.

“As a Ministry of Industrialisation and Trade, we are doing all we can to ensure that there is indeed ‘Growth at Home’ to grow and prosper, and our point of departure is really to ensure that Namibians made products have market access both locally and international,” she said.

She said Namibia is our responsibility as a collective, an it is our responsibility to get our economy going and to put our money where our mouths are, therefore, local value and growth at home are the key pillars in the aspirations of becoming a self-sustaining economy.

“The onus is on us to take ownership of the situation because together we can do more and this is the time we rise to the occasion and we support local businesses,” she emphasised.

Meanwhile, she encouraged Namibians to go out and support local business and to tag the Ministry in their social media post. “Remember when you go local, you grow Namibia,” she concluded.


 

About The Author

Mandisa Rasmeni

Mandisa Rasmeni has worked as reporter at the Economist for the past five years, first on the entertainment beat but now focussing more on community, social and health reporting. She is a born writer and is working on her degree in Journalism at the Namibia University of Science and Technology (NUST). She believes education is the greatest equalizer. She is the epitome of perseverance, having started as the newspaper's receptionist in 2013.