Fish shop in Ongwediva grows

The Namibia Fish Consumption Promotion Trust (NFCPT), officially inaugurated the new extension of its Ongwediva fish shop, last week. The shop was extended to improve service to the fast growing market for fish, to improve infrastructure and to serve customers in an environment conducive to a good shopping experience.
Charlene Hartung, Marketing and Communication Manager of NFCPT said “Since the NFCPT fish shop opened its doors in 2005, the sales have continuously increased. The inauguration of this fish shop is indicative of the positive response by the community to eating more fish and the affordability of fish. We are very thrilled to be able to provide a bigger, more customer friendly experience in our fish shop.”
The Minister of Fisheries and Marine Resources, Hon. Bernhard Esau, commended the NFCPT for making fish more accessible and affordable in all thirteen regions. “ The NFCPT came about through an act of parliament and as a representative of the government and my ministry. We are very pleased to see that the NFCPT is fulfilling its mandate of promoting fish consumption. This is evident through better infrastructure, increased number of fish shops and focused promotional activity.” he said.
The expansion which cost N$12 million reflects an increase of fish consumption in the Oshana region at large. The new extension includes; a bigger fish shop with three tills, a hall (which will be available for rent), and offices, re-packing facility, a cold room and a boardroom. The new infrastructure promises better customer service and the reduction of cues at the shop.The expansion follows the two shops which were opened in Opuwo and Outapi in 2012. There are currently 12 shops across the country.
The trust was established in March 2001 as per Cabinet resolution 38th/05. In terms of this resolution, the NFCPT aims at promoting fish consumption by making fish more accessible and affordable. The trust is also mandated to teach the public how to cook fish to obtain the most nutritional value from it.