Wildlife Resorts entices Ghanaians to extract more from intra-Africa tourism potential
The government operator of rest camps in national parks, Namibia Wildlife Resorts (NWR), in conjunction with Air Namibia embarked on a marketing and networking session in Ghana to lure more West Africans to local resorts. The campaign started late last year.
During their visit, NWR created links with Ghanaian tour operators and companies that showed great interest in visiting and promoting Namibian establishments. Esther Ndilula, the NWR’s Meetings, Incentives, Conferences and Events (MICE) and Tour Planning manager, said the company saw an opportunity to further cement its place in the Ghanaian market by hosting a session targetting captains of industry and social media influencers.
“During our networking session, we shared packages that we had specifically created for the Ghanaian market. Many of the guests loved the fact that Namibia has so much to offer,” said Ndilula.
At the event, former Ghanaian Ambassador to Namibia, Amb Abdul-Rahman Haruna Attah gave an account of his time in Namibia, highlighting the unique aspects that Namibia has to offer and the contrasting views that any Ghanaian visiting the country would experience.
“Namibia is one of the three countries I love the most in the world. It is beautiful and spotless and offers visitors so much to see and do. Therefore, such an event is testimony that NWR sees great potential within the Ghanaian market and would like for us to make use of it,” said the ambassador.
Air Namibia has four direct flights between Ghana and Namibia with a brief stopover in Lagos, Nigeria. Ghanaians can acquire a visa to Namibia at the Namibian High Commission in Accra.
Caption: Shark Island is located on Shark Peninsula in Lüderitz Bay in southern Namibia. It is the location of a world-famous camping site where visitors have to battle winds constantly but are rewarded with unobstructed views to the ocean and the bay. It is uniquely Namibian, offering African visitors an experience and an environment nowhere else available on the continent. (Photograph by Namibia Wildlife Resorts)