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Safeguarding our local brands

Safeguarding our local brands

A good brand is built on the ability of an organisation to deliver on its brand promise over and over again. It is this promise that connects the client and organisation over the years to the point that a relationship is created. It is for this reason that, when one thinks of our local brands, quite a number of them come to mind.

However in the tourism industry, within the State Owned Enterprise area, Air Namibia and Namibia Wildlife Resorts (NWR) are some of the most recognisable brands in the country.

For instance, anytime an individual arrives at the Frankfurt International airport en-route to Namibia, there is a nostalgic feeling one gets when you see the Air Namibia Airbus A330-200 ready to take you home.

Similarly, when a tourist arrives at the Okaukuejo resort within the Etosha National park, there is feeling that they get when they go sit at the famous flood-lit waterhole and look at the wildlife there. The same can be said when a tourist sees the sunrise or sunset at Sossusvlei.

The memories attached to these experiences are unexplainable. These feelings further connect the tourist to the NWR brand.

It is therefore essential to note that, the Namibia Tourism Board (NTB) has played a significant role in marketing these brands all over the world. What remains true is that these brands operate in an unpredictable industry and require the support of not only the international tourists but the domestic market as well. Because both these markets make sure that these brands continue to operate and contribute to the local economy.

On numerous occasions, I have often said that our brands are like the stock exchange, they can either go up or down depending on the news that is said about them. Warren Buffet is quoted as saying, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently”.

In conclusion, our Board Chairperson, Ambassador Leonard Iipumbu has often said that, as individuals, when we travel internationally to market these brands, we are representing Namibia’s hope and dreams. Therefore, the manner we present ourselves ultimately determines how Namibia is viewed by the outside world.

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Following reverse listing, public can now acquire shareholding in Paratus Namibia

Promotion

20 February 2020, Windhoek, Namibia: Paratus Namibia Holdings (PNH) was founded as Nimbus Infrastructure Limited (“Nimbus”), Namibia’s first Capital Pool Company listed on the Namibian Stock Exchange (“NSX”).

Although targeting an initial capital raising of N$300 million, Nimbus nonetheless managed to secure funding to the value of N$98 million through its CPC listing. With a mandate to invest in ICT infrastructure in sub-Sahara Africa, it concluded management agreements with financial partner Cirrus and technology partner, Paratus Telecommunications (Pty) Ltd (“Paratus Namibia”).

Paratus Namibia Managing Director, Andrew Hall

Its first investment was placed in Paratus Namibia, a fully licensed communications operator in Namibia under regulation of the Communications Regulatory Authority of Namibia (CRAN). Nimbus has since been able to increase its capital asset base to close to N$500 million over the past two years.

In order to streamline further investment and to avoid duplicating potential ICT projects in the market between Nimbus and Paratus Namibia, it was decided to consolidate the operations.

Publishing various circulars to shareholders, Nimbus took up a 100% shareholding stake in Paratus Namibia in 2019 and proceeded to apply to have its name changed to Paratus Namibia Holdings with a consolidated board structure to ensure streamlined operations between the capital holdings and the operational arm of the business.

This transaction was approved by the Competitions Commission as well as CRAN, following all the relevant regulatory approvals as well as the necessary requirements in terms of corporate governance structures.

Paratus Namibia has evolved as a fully comprehensive communications operator in Namibia and operates as the head office of the Paratus Group in Africa. Paratus has established a pan-African footprint with operations in six African countries, being: Angola, Botswana, Mozambique, Namibia, South Africa and Zambia.

The group has achieved many successes over the years of which more recently includes the building of the Trans-Kalahari Fibre (TKF) project, which connects from the West Africa Cable System (WACS) eastward through Namibia to Botswana and onward to Johannesburg. The TKF also extends northward through Zambia to connect to Dar es Salaam in Tanzania, which made Paratus the first operator to connect the west and east coast of Africa under one Autonomous System Number (ASN).

This means that Paratus is now “exporting” internet capacity to landlocked countries such as Zambia, Botswana, the DRC with more countries to be targeted, and through its extensive African network, Paratus is well-positioned to expand the network even further into emerging ICT territories.

PNH as a fully-listed entity on the NSX, is therefore now the 100% shareholder of Paratus Namibia thereby becoming a public company. PNH is ready to invest in the future of the ICT environment in Namibia. The public is therefore invited and welcome to acquire shares in Paratus Namibia Holdings by speaking to a local stockbroker registered with the NSX. The future is bright, and the opportunities are endless.