Guest Contributor | Jul 29, 2020 | 0
Suzuki sets new sales record – on track for bumper 2017
Having just set a new sales record in November, Suzuki South Africa expects sales to remain strong on the back of its 5-year / 200,000 km mechanical warranty special that runs until the end of December.
In an earlier strategies move, Suzuki has foregone on the fourth quarter price increases, opting instead for steady prices until the end of 2017.
Suzuki South Africa, the Japanese importer that also supplies Suzuki in Namibia, posted year to date sales which set new records, the highest ever.
In November Suzuki sold 1045 vehicles across southern Africa, the company’s best-ever monthly sales and the second month this year exceeding the magical 1000 mark.
Commenting on the November record, Suzuki said “Our sales strategy of the past few years, which is anchored in offering good value cars and SUVs and affordable parts and service costs, has seen our sales grow steadily and more and more private buyers becoming part of the Suzuki family.”
While most vehicles in the Suzuki line-up are performing above expectation, it is the Suzuki Ignis that has brought many new customers into the fold. The Ignis’ compact urban crossover design and affordable price tag has won it many customers and several nominations and awards in South Africa and abroad, including finalist for the 2018 South African Car of the Year.
Last Friday on 01 December, the Ignis collected its latest accolade when it bagged a Drive 360 award in South Africa.
The Ignis was first named the best vehicle in the Compact Car Category, but to the dismay of much fancier marques, later that evening it received the overall Drive 360 award for 2017.
During the adjudication, the judges praised the Ignis’s unique design, its affordable price and the high specification level across all models.
One of the judges, Drive 360 editor, Denis Droppa said “The Ignis is a small car that punches above its weight in a very competitive market segment. The competition was fierce this year from among the dozens of new cars, bakkies and SUVs launched in 2017, but our judges were unanimous in selecting the Ignis as their overall winner. With its sassy styling and appealingly modern cabin, along with surprisingly perky urban performance, this little adventurer goes above and beyond what is expected at the price.”