The service line specialises in delivering strategic solutions based on comprehensive stakeholders research aiding organisations to build and sustain their relationships with internal and external stakeholders.
Mrs Nangula Uaandja, Country Senior Partner, PwC said at the launch that real data must be used for implementation and that PwC strives for this and to also combine the local market with the global market.
Mrs Daleen Small, Research Manager, PwC explained the concept of the Market Research and Surveys Service line and said they wish to enhance the community in which they are situated by employing Namibians on a project by project basis. “Most of our interviewers are tertiary students looking for a means to supplement their studies and gain experience,” she said.
She added that they are a dedicated research team committed to being sensitive to the nature of each unique research study, to understand Namibia and its people as they travel the country and interact with its people, calculating representative sample sizes for quantitative methodologies to allow for generalisation of findings and to tailor all measurement tools according to the unique needs and nature of the client’s business.
“We offer brand reputation analysis, perception surveys, product testing, brand audits, feasibility studies, customer service audit, advertising pre and post testing to name but a few,” she said.
She added that they ensure quality by ensuring that the researcher fully understands the client’s expectations, that there is an agreement as to how the research is to be conducted and to check and back check at least 20% of the work completed by the interviewer for accuracy and honesty to ensure quality of data.
“These background checks are conducted with per telephone or a personal basis, in field by the relevant supervisor,” said Small.