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Author: Rikus Grobler

How to deal with naysayers

Background In the previous article I looked at the processes of aligning innovation goals with the organisation’s strategy. The rationale behind this is that if an organisation can incorporate innovation goals into the strategic plan, it will become something that is monitored and measured. I planned to discuss innovation maturity in this article, but I decided to skip it for this week and address another issue that has been bugging me for a while now – people who always see the negative side of things, and who are not open to any new ideas or a change in the...

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Aligning innovation goals to strategy

In the previous article I considered some innovation resolutions for the New Year and discussed some tactics to establish and sustain new habits. One of the innovation resolutions I mentioned was planning for innovation and working to incorporate innovation goals into planning and budgeting cycles like the annual plan. The rationale behind this is that if an organisation can incorporate innovation goals and funding into the plan, it will become something that is monitored and measured. Whatever your innovation goals, it’s important to take the time to think about how well these goals align to your organisation’s or team’s...

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Marketing toolkit for Start-ups

14 December 2016 By Rikus Grobler I am currently on the topic of marketing for start-up businesses. In the previous delivery, I specifically looked at Guerrilla Marketing as a strategy. In this delivery I want to lay down some of the necessities for a start-up marketing “toolkit”, and share an example of a start-up that got it right with their marketing efforts. Start-up Marketing The first thing to take note of is that Start-up Marketing is different to traditional marketing. Why? At a high level a start-up is different from a small business because it’s trying an unproven product,...

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Guerrilla Marketing for Entrepreneurs

In the previous delivery I looked at cash flow and the impact it has on a business. Understanding and managing cash flow is crucial for any business, even more so for a business starting up. So if there is one area of finance entrepreneurs have to pay attention to, it is cash flow. A business cannot exist without customers, and customers cannot do business with you if they are not aware of your offerings. I have seen over and over again in business plans how prospective entrepreneurs underestimate the cost of marketing, which is in fact one of the...

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Cash (flow) is King

In the previous delivery I looked at Financial- and Business risks for entrepreneurs. Closely aligned to these topics – and in my view much more important for an entrepreneur to grasp than an income statement or balance sheet – is the matter of cash flow. Cash flow is one of the most critical components of success for a business. Without cash, profits are meaningless. Many a profitable business on paper has ended up in bankruptcy because the amount of cash coming in does not compare with the amount of cash going out. So I want to decipher cash flow...

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