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Cricket Namibia bags two accolades at the 2020 edition of the ICC Development Awards

Cricket Namibia bags two accolades at the 2020 edition of the ICC Development Awards

Cricket Namibia was recently named the Africa Regional Winners in both ICC Development Initiative of the Year and the ICC Digital Fan Engagement of the Year categories in the 2020 edition of the ICC Development Awards.

These awards acknowledge the outstanding development initiatives delivered either through a physical participation programme or a digitally delivered game development initiative during the year, and the outstanding innovative use of digital platforms, campaigns or technology to drive engagement with fans and the wider community, Czricket Namibia said in a statement.

Utilising the lockdown to embark upon an intensive capacity building programme demonstrates an exceptional use of the time from playing cricket; the Chairman of the ICC Associate Members Imran Kwata said, “it is undeniable that Cricket Namibia would have ensured more of its players and staff to be better prepared for life outside the boundary rope and the significant increase in the number of coaches attained during this period further underlines the great work done.”

He further added that the promotional activities Cricket Namibia carried out on the back of ICC Development Award in 2019 was the perfect case study of how a globally award can be used to drive national engagement.

Cricket Namibia CEO is pleased with the ICC awards, “we are proud to receive this recognition for both ICC Award categories. To be declared Regional winners for Africa and shortlisted from 92 Associate member countries is indeed a great achievement.”

“As an administrative team we are dedicated to serving our stakeholders to the best of our abilities and for us to achieve this, we continuously increase our capacity and skills. The increase in capacity and knowledge of our staff, players, umpires, scorers and coaches was a priority and the lockdown period in 2020 allowed us to focus on these elements. The continuous development of our players through a life skills program is also ground-breaking in the Namibian sports environment.”

“We have wonderful initiatives planned for 2021 which will hopefully make us International winners at the next awards,” he added.

Meanwhile, Cricket Namibia thanked everyone that contributed and made this possible. “We are humbled to have received these awards it is a greater honor to be placed in such distinguished ranks as those of the past honourees,” he concluded.


About The Author

Sport Contributor

The Economist does not have a dedicated sport reporter. This designation is used for several contributors who want their sport stories in the Economist. Experience has taught us that companies usually want their sport sponsorships published prominently, being the reason for a sports category. It now also carries general sport items but only those with direct Namibian relevance. - Ed.