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Instant: Voila! You think you can insta-fix yourself, but can you?

Instant: Voila! You think you can insta-fix yourself, but can you?

By Natasja Beyleveld, Managing Director of NaMedia.

Don’t you love all these instant options. Instant pap, cake, juice, bride, pizza, taxi, loan, movies. Just not in that order!

Now even public communication officers, similar to the innovations departments, have started revolting in the way they engage, shape, and communicate. For them, it’s the 21st century rat race of instant gratification but also trying to please their stakeholders by being everywhere, all the time. We schedule social posts to maintain momentum while on holiday, because now, ‘nobody takes a break’, and if you do – you’ll get it good from the ‘green ones’.

We are taught that being vulnerable translates to being weak, so you are mounted to pedestals of popular social norms, unless you decide to challenge them. Oh hell, she’s not wearing lipstick today. Is she tired, are you working today?

You are flustered from chasing meetings and then your kids happen. You wonder ‘who you gonna call’ at 4pm for that guitar lesson when you’re still stuck in a meeting. You feel guilty on your way to a VIP meeting you find yourself cancelling, because your son started projectile vomiting on the couch at home. The dog just made it, but you’re not entirely sure. We end up circulating ridiculous memes of how we cope with being leaders, spouses, parents, family – that some bored panda thought of…

Being instant has its ups and downs. It’s great if you can whip out some humour to cope with the mistakes you make, but it becomes a war zone when you want to ‘insta-fix’ yourself, your line-up, your short term goals – all the time. It’s headed to insta-mess if you ask me. So that is the moment where grace comes in, and where you have to just let it go Princess Elsa. You have to know when enough is enough – when giving your best (whether succeeding or failing) was enough, or even at times too much. It is the instant pressure from your boss, colleagues, work and personal lives that want you to practise vulnerability without boarders – don’t go there.

Therefore my friends, take courage and set the boundaries for the good yesses, and the good no’s. Instant ka-wait (Namibian style) a bit. Instant meditate and think it through and listen. You’re not a lotto machine for people problems, you should respect your time and contributions in your profession, or ‘play victim’. Invest your skills where they truly matter. Yes; men’s hearts are failing them because they must provide, give, grow, be strong, be better, win hard, work hard – but we raised them that way.

So let us work on the new lessons insta-life has taught us, and be a little more old school when we need to. A website might find your soulmate, but a dumpsite too if you are lucky. Being impossible is a mindset, you can be really good or bad at being impossible – depending on the way you look at it. My guess is; it takes good time to be perfect, and this is an ongoing process.

If we set reasonable expectations, we’ll have a reasonable (w)life. Your reasonable might be someone else’s impossible, so be kind to one another and give each other a hand from time to time. There are people going through their own insta-hell, and if you can relate with them, you’ll connect with them in a way that matters. Not just to you. Take the time to be at peace with yourself, so that you can practise authority via your profession when it really matters, and really make a lasting impact.




About The Author

Natasja Beyleveld

Natasja Beyleveled, the Managing Director of Namedia (Namibia Media Monitoring) has her finger on the pulse of many large corporations and leading institutions. It is her job to track her clients' media profiles, advising them on PR strategies to either boost positive developments or contain public image damage. She first became a prominent figure as the Young Namibian Businesswoman of the Year 2013.

Following reverse listing, public can now acquire shareholding in Paratus Namibia


20 February 2020, Windhoek, Namibia: Paratus Namibia Holdings (PNH) was founded as Nimbus Infrastructure Limited (“Nimbus”), Namibia’s first Capital Pool Company listed on the Namibian Stock Exchange (“NSX”).

Although targeting an initial capital raising of N$300 million, Nimbus nonetheless managed to secure funding to the value of N$98 million through its CPC listing. With a mandate to invest in ICT infrastructure in sub-Sahara Africa, it concluded management agreements with financial partner Cirrus and technology partner, Paratus Telecommunications (Pty) Ltd (“Paratus Namibia”).

Paratus Namibia Managing Director, Andrew Hall

Its first investment was placed in Paratus Namibia, a fully licensed communications operator in Namibia under regulation of the Communications Regulatory Authority of Namibia (CRAN). Nimbus has since been able to increase its capital asset base to close to N$500 million over the past two years.

In order to streamline further investment and to avoid duplicating potential ICT projects in the market between Nimbus and Paratus Namibia, it was decided to consolidate the operations.

Publishing various circulars to shareholders, Nimbus took up a 100% shareholding stake in Paratus Namibia in 2019 and proceeded to apply to have its name changed to Paratus Namibia Holdings with a consolidated board structure to ensure streamlined operations between the capital holdings and the operational arm of the business.

This transaction was approved by the Competitions Commission as well as CRAN, following all the relevant regulatory approvals as well as the necessary requirements in terms of corporate governance structures.

Paratus Namibia has evolved as a fully comprehensive communications operator in Namibia and operates as the head office of the Paratus Group in Africa. Paratus has established a pan-African footprint with operations in six African countries, being: Angola, Botswana, Mozambique, Namibia, South Africa and Zambia.

The group has achieved many successes over the years of which more recently includes the building of the Trans-Kalahari Fibre (TKF) project, which connects from the West Africa Cable System (WACS) eastward through Namibia to Botswana and onward to Johannesburg. The TKF also extends northward through Zambia to connect to Dar es Salaam in Tanzania, which made Paratus the first operator to connect the west and east coast of Africa under one Autonomous System Number (ASN).

This means that Paratus is now “exporting” internet capacity to landlocked countries such as Zambia, Botswana, the DRC with more countries to be targeted, and through its extensive African network, Paratus is well-positioned to expand the network even further into emerging ICT territories.

PNH as a fully-listed entity on the NSX, is therefore now the 100% shareholder of Paratus Namibia thereby becoming a public company. PNH is ready to invest in the future of the ICT environment in Namibia. The public is therefore invited and welcome to acquire shares in Paratus Namibia Holdings by speaking to a local stockbroker registered with the NSX. The future is bright, and the opportunities are endless.