Guest Contributor | Aug 30, 2019 | 0
Capricorn introduces new Bank Gaborone livery for uniformity in the stable
The consolidation of its shareholding in the parent of Bank Gaborone, enabled the Capricorn Group to bring the Botswana bank closer to its sisters, Bank Windhoek in Namibia and Cavmont Bank in Zambia. This week the group announced the rebranding of Bank Gaborone to align all group entities to a single brand architecture.
Sybrand Coetzee, the Managing Director of Bank Gaborone, said “Our brand refresh signifies a pathway of progression for the bank and all its stakeholders. It gives us a fresh new look, along with the change in our look we have a new brand purpose – to be a connector of positive change, and new values – Open, Inspired and Dedicated.”
In January this year, the Capricorn Group acquired the control shareholding of 68.7% in Capricorn Investments Holdings Botswana Ltd, of which Bank Gaborone is a wholly-owned subsidiary. This transaction allowed more synergies and collaboration between the group companies.
Last week Bank Gaborone celebrated the launch of its refreshed brand as a member of the Capricorn Group.
Capricorn Group Executive for Brand and Corporate Affairs Marlize Horn said Bank Gaborone was the strongest performer in the group for the fiscal year ended on 30 June 2017, showing growth in revenue of 28.4% and 98% improvement in profit after tax.” She said the investment in the bank’s brand reflects the intention of the shareholders to build a strong bank in Botswana
“Capricorn Group is committed to provide support to the bank so that it can become a more dominant player in the financial sector in Botswana. As the group’s identity and ethos are so closely linked to the well-being of the countries in which it operates, Namibia, Botswana and Zambia, there is a shared responsibility to bring positive change, thereby creating an environment of empowerment and prosperity for all,” she elaborated.
Bank Gaborone’s Marketing and Corporate Communications Manager, Sandra Mokobi, stated “You will start to see changes in our logo application on communication material and some infrastructure elements. We will ensure that our customers experience the positive change we are talking about.”
Bank Gaborone provides retail banking services across a network of 9 retail branches, 12 Bank Gaborone Finance unsecured lending offices and 17 ATMs. It offers the full bouquet of retail banking services.
Capricorn Group is a regional investment holding company with interests in banking, insurance, asset management and microfinance in Namibia, Botswana and Zambia. The group was incorporated in September 1996 and listed on the Namibian Stock Exchange in June 2013. Its main shareholders are Capricorn Investment Holdings and the Government Institutions Pension Fund.
Captured at Bank Gaborone’s rebranding celebrations, from the left, Sybrand Coetzee, Managing Director, Sandra Mokobi, Marketing and Corporate Communications Manager, Marlize Horn, Capricorn Group Executive: Brand & Corporate Affairs, and Bank Gaborone Chairman, Peter Collins.