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Market growth for smart phones increasing in rural areas

Market growth for smart phones increasing in rural areas

The market growth for smartphones in the country has increased exponentially signalling a high rise of technological use by Namibians in the rural areas according to MTC.

The mobile services provider said that at the concluded Ongwediva Trade fair, sales of  brands like the AG Hashtag, Hisense, STK, ZTE Blade Huawei y3, Huawei P9 and Huawei P9 lite smartphones which were on stock at the MTC Sales booth at Ongwediva, was evidence of the developments.

MTC sold over 4600 units of cellphones which ranged from basic feature phones to high-end smartphones.

The cheapest cellphone was the Mint F1 at a cost of N$170 including other basic feature phones, such as the often referred to by its humble name of “Okatoshe”, which proved to be popular with the public with sales accounting to nearly 50% of sales on the devices that were on hand,” MTC said.

According to MTC, studies indicated that in seven Sub Saharan Africa, mobile phone usage has grown substantially, driving-up mobile handsets sales. Researchers found that, on average, 15% of people living in those countries had a smart phone, while 65% still used a feature phone.

Chief Human Capital and Corporate Affairs Officer Tim Ekandjo said, “we launched the ‘Osmartphona’ Campaign whose objective was to ensure that smart phones absorption especially in peri-urban and rural Namibia increases to ensure increased connectivity and also add to the quality of life of our rural population.”

The second phase of the strategy was the 100% population network coverage or the 081Every1 project, which we launched in July to provide 3G and in some instances 4G network access to rural Namibia.

So as the country’s economy and access keep growing, smartphones are going to be a very important place for investment and innovation,” Ekandjo said.

There’s no doubt that sales of smart phone handsets are on the rise as strong competition brings prices down, at MTC we will continue using the various exhibitions and Trade Fairs abound in the country as very important consumer touch points to keep introducing these new devices and ensure that we reach the goal we set out to be to see that each and every Namibian is able to browse the internet through our network with a MTC procured or supplied smart device – this is what 081Every1 will be all about,” Ekandjo concluded.


About The Author

Donald Matthys

Donald Matthys has been part of the media fraternity since 2015. He has been working at the Namibia Economist for the past three years mainly covering business, tourism and agriculture. Donald occasionally refers to himself as a theatre maker and has staged two theatre plays so far. Follow him on twitter at @zuleitmatthys

Following reverse listing, public can now acquire shareholding in Paratus Namibia


20 February 2020, Windhoek, Namibia: Paratus Namibia Holdings (PNH) was founded as Nimbus Infrastructure Limited (“Nimbus”), Namibia’s first Capital Pool Company listed on the Namibian Stock Exchange (“NSX”).

Although targeting an initial capital raising of N$300 million, Nimbus nonetheless managed to secure funding to the value of N$98 million through its CPC listing. With a mandate to invest in ICT infrastructure in sub-Sahara Africa, it concluded management agreements with financial partner Cirrus and technology partner, Paratus Telecommunications (Pty) Ltd (“Paratus Namibia”).

Paratus Namibia Managing Director, Andrew Hall

Its first investment was placed in Paratus Namibia, a fully licensed communications operator in Namibia under regulation of the Communications Regulatory Authority of Namibia (CRAN). Nimbus has since been able to increase its capital asset base to close to N$500 million over the past two years.

In order to streamline further investment and to avoid duplicating potential ICT projects in the market between Nimbus and Paratus Namibia, it was decided to consolidate the operations.

Publishing various circulars to shareholders, Nimbus took up a 100% shareholding stake in Paratus Namibia in 2019 and proceeded to apply to have its name changed to Paratus Namibia Holdings with a consolidated board structure to ensure streamlined operations between the capital holdings and the operational arm of the business.

This transaction was approved by the Competitions Commission as well as CRAN, following all the relevant regulatory approvals as well as the necessary requirements in terms of corporate governance structures.

Paratus Namibia has evolved as a fully comprehensive communications operator in Namibia and operates as the head office of the Paratus Group in Africa. Paratus has established a pan-African footprint with operations in six African countries, being: Angola, Botswana, Mozambique, Namibia, South Africa and Zambia.

The group has achieved many successes over the years of which more recently includes the building of the Trans-Kalahari Fibre (TKF) project, which connects from the West Africa Cable System (WACS) eastward through Namibia to Botswana and onward to Johannesburg. The TKF also extends northward through Zambia to connect to Dar es Salaam in Tanzania, which made Paratus the first operator to connect the west and east coast of Africa under one Autonomous System Number (ASN).

This means that Paratus is now “exporting” internet capacity to landlocked countries such as Zambia, Botswana, the DRC with more countries to be targeted, and through its extensive African network, Paratus is well-positioned to expand the network even further into emerging ICT territories.

PNH as a fully-listed entity on the NSX, is therefore now the 100% shareholder of Paratus Namibia thereby becoming a public company. PNH is ready to invest in the future of the ICT environment in Namibia. The public is therefore invited and welcome to acquire shares in Paratus Namibia Holdings by speaking to a local stockbroker registered with the NSX. The future is bright, and the opportunities are endless.