Guest Contributor | Feb 20, 2024 | 0
Land Rover again partners Rugby for 2019 World Cup
Land Rover SA announced on Wednesday in Pretoria the British carmaker will partner for the third consecutive time the World Rugby Federation for the Rugby World Cup in Japan in 2019.
Land Rover SA said the marque has supported rugby at all levels around the world for more than 20 years, including partnering with the Rugby World Cup 2011 and 2015. Their award-winning ‘We Deal In Real’ campaign for Rugby World Cup 2015 put grassroots rugby at the heart of their global marketing campaign and a bespoke Defender was created to transport the Webb Ellis Cup on its domestic trophy tour and during the tournament.
Land Rover continues as Official Vehicle sponsor for 2019, as well as becoming Official Partner of Women’s Rugby World Cup 2017 in Ireland – a first for the women’s game – and an Official Sponsor of the World Rugby Awards 2017 in Monaco on 26 November this year.
Mark Cameron, Global Experiential Marketing Director, at Jaguar Land Rover, said: “We are excited to continue our Rugby World Cup journey by renewing our partnership with World Rugby for Rugby World Cup 2019. Land Rover is proud of its heritage and long-term commitment to the sport. This new partnership will enable us to further engage our global markets, retailers and customers with the world’s third-biggest sporting event.”
World Rugby Chairman Bill Beaumont said: “We are delighted to be extending our worldwide partnership with Land Rover, one of the world’s most recognisable brands, and a true supporter of rugby globally from grassroots to the very pinnacle of the game.
“Driven by shared values and a common vision, we look forward to working in partnership with Land Rover to further rugby promotion and engagement within Japan and across Asia as we continue to count down to what promises to be a very special and ground-breaking Rugby World Cup 2019.”
Magnus Hansson, CEO of Jaguar Land Rover Japan, said, “There is already great anticipation ahead of Rugby World Cup 2019 – the first time the tournament has been staged in Asia. Given the rapid growth in interest in rugby in the region, and that the tournament venues are within easy reach for the majority of the population, this is a fantastic opportunity for Land Rover to support the game’s expansion and help engage a whole new audience with a sport that shares so many values with our brand.”
Land Rover joins Emirates and Heineken as Worldwide Partners for the Rugby World Cup 2019 alongside Canon as Official Sponsor.
Rugby World Cup 2019 will be held in Japan from 20 September to 2 November 2019.