Driving female-focused entrepreneurship through coworking and community
Capetown — Over a short period of time, the partnership between Future Females and Ideas Cartel has quickly shown the benefit of connecting like-minds in inspiring spaces, with expansion just around the corner.
From a team of two in 2017 to a present state of 26 chapters across Africa, Australia, Europe and North America; a growing online community of 30,000 female entrepreneurs, and now a thriving local coworking space, Future Females is a Cape Town success story worth paying attention to.
“For early-stage solopreneurs, the process of starting a business can be a lonely one, and getting stuck in your own head is almost unavoidable. The growth of Future Females has helped combat this; the community we’ve created is a source of support, advice and encouragement that would otherwise be absent,” said Lauren Dallas, Co-founder of Future Females
Apart from the obvious numbers-based growth, the real power of their rise comes from what underlies it: a shared vision for a platform that empowers female entrepreneurs to connect, be inspired, inspire others, and feel supported to create, fail and ultimately win.
The movement is underpinned by a framework that helps members to maximise their four scarce resources – time, money, energy and relationships – to transform their businesses, careers and lives.
The Future Females community isn’t only forward thinking in what they work for, but also how they work. Inner City by Ideas Cartel has been a crucial growth partner in this regard; providing a beautifully curated, inspiring work environment in which the company could not only comfortably scale, but thrive in the process.
“We’re so proud to have Future Females as part of the entrepreneurial community at Ideas Cartel. Their story is inspiring, and has also acted as a proof point for us – that the Inner City spaces we’ve built are doing their part to create connection, drive innovation and support growth,” said Schuyler Vorster, Founder of Ideas Cartel.
As one of Ideas Cartel’s four business pillars, Inner City focuses on creating thoughtful, resilient workspaces for ambitious entrepreneurs, freelancers, creatives and business travellers. These inspiring spaces are intentionally crafted to facilitate an essential element of innovation: connection—connection with people, places and spaces; of ideas, perspectives and purpose.
In September 2019, Future Females moved into their own private space to launch one of the first female-focused South African workspaces, at Ideas Cartel’s 113 Loop Street premises. The design of the space was based on feedback from a co-creation workshop held with potential tenants, to ensure it met the requirements of the community it would serve.
Launching on 1 February, 2020, the expanded coworking space includes Hot Desks at R1,700 per month, Fixed Desks at R2,600 per month and Private Offices starting from R12,500 for two people. For an additional R250 per month, Future Females members can also access the rooftop pool.
“You become like the people you surround yourself with. We’ve created a space where everyone shares the same vision and is there to support one another on the entrepreneurial journey,” added Sasha Zakharova, Programme Manager of Future Females.