Guest Contributor | Nov 27, 2020 | 0
Popular Beemer GS dual-purpose bikes found a ready market in 2018
Not every rider can wheely a 350-kg behemoth of a bike that is supposed to be an offroad vehicle too, but every biker yearns to be able to do it. The popularity and appeal of BMW’s touring-in-style, dual-purpose GS series, are clearly reflected in the sales figures for 2018.
The very expensive but very popular R1200 GS and R1250 GS motorcycles from BMW have carried the marque’s bike sales last year, contributing more than 51,000 units to total sales worldwide of just over 165,000 motorcycles.
BMW said in a recent statement, it has sold more motorcycles and maxi scooters in 2018 than ever before.
BMW Motorrad said these sales figures take it another step closer to its sales target of 200,000 units in two years’ time.
Dr. Markus Schramm, Head of BMW Motorrad, said “The 2018 sales figure shows that our motorcycle growth strategy is taking effect. This success was achieved due to the market launch of six new models as well as the powerful BMW Motorrad product portfolio. And we still have a great deal planned for the coming years. Our ongoing model initiative in the premium segment continues.”
Most of BMW’s bike sales happened in Europe and the USA with strong support latelyin China, Brazil and India.
GS models are unstoppable.
For the first time in BMW Motorrad’s history, more than 51,000 units of the R 1200/1250 GS and GS Adventure travel enduros alone were sold. With a total of around 84,500 units, the traditionally strong R Series confirmed its leading position in the overall range.
The sports-oriented BMW S Series with the S 1000 RR Supersports Bike, the S 1000 R Power Roadster and the S 1000 XR Adventure Bike sold 18,773 units world wide. These three models continue to be an important pillar in the wider range.