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Cheeky video by Gondwana puts Namibia on the map

Cheeky video by Gondwana puts Namibia on the map

Following, the US President’s comment on African and Haiti countries about being ‘shitholes’, the Gondwana Collection Namibia decided to retaliate with a video clip showing the most beautiful ‘shithole’ country in Africa.

The video showed stunning pictures of animals and scenery that show Namibia at its best with a Donald Trump voice imitator used for the narration.

This week Gondwana confirmed that the video has reached more than 670 million people all over the world in just ten days.

“Let us hope that our video makes the global public see the beautiful side of Africa especially Namibia which is politically stable, has a diverse culture, unique fauna and flora and breath taking landscapes, together with one of the most progressive environmental legislation in the world, making it a top travel destination,” said Manni Goldbeck, Brand and Marketing Director of Gondwana Collection.

Meltwater, a British company which monitors and analysis Gondwana’s online presence congratulated the company for the video picking up 1140 editorial articles and it being seen by 662 million people in 45 countries and in nine different languages in addition to 13 million users on social media.

For the video, Gondwana roped in local producer and artist, Ees to make the video clip which is a prime example of the power of the internet and social media making it one of the most successful destination marketing campaigns for Namibia since independence.

Meanwhile, the Gondwana Collection Namibia continues to combine its hospitality business with nature conservation and social commitment in a sustainable manner. The company today has four private nature parks and 18 quality accommodation offering across Namibia’s key tourist attractions.


 

About The Author

Mandisa Rasmeni

Mandisa Rasmeni has worked as reporter at the Economist for the past five years, first on the entertainment beat but now focussing more on community, social and health reporting. She a born writer and is working on her degree in Journalism at the Namibia University of Science and Technology (NUST). She believes education is the greatest equalizer. She is the epitome of perseverance, having started as the newspaper's receptionist in 2013.

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