“This will be a first for Namibia Tourism,” says Rebekka Hidulika-Amadhila, Manager: Digital/ Online Marketing, Namibia Tourism Board. “This seminar will be an advance course to the quarterly Online Marketing Training currently offered to the Tourism Industry. The seminar seeks to leverage NTB’s efforts by inviting Africa and world leaders in digital marketing to engage, share their successes and inspire the Namibian Tourism industry and stakeholders to maximise their online marketing engagements,” she elaborates.
Hidulika-Amadhila added by saying that Namibia, as a tourism destination, was competing with the world and online presence was regarded as a tourism infrastructure. “Just as websites are essential, social media presence is a must and for Namibia to be properly represented online, the industry should be empowered and encouraged to engage more online to create a powerful profile of the country.”
The main objective of the seminar, which also includes a networking session with the industry members to catch up and meet 1-on-1 with the presenters and facilitators, is to educate the tourism industry on how to generate content and convert more leads online. “As the digital world is heavily evolving, the seminar will harness the industry’s knowledge with new digital marketing trends (lead generation) and social media knowledge. This has become a value added service that the tourists would expect. Travellers expect online content to be well presented so that they can get inspired, easily review and share it within their own online communities,” Hidulika-Amadhila states.
The seminar will be one of its kind with live podcast throughout on the NTB website. NTB Online Marketing has engaged expert Bryan Nelson, Industry Head – Google.com, who will talk about the Evolution of Google within the Travel industry as well as a leading South African digital marketing firm “Red & Yellow School” which offers a Stellenbosch University accredited Digital marketing for Tourism course as a Master Class during the seminar for 4 hours by digital marketing lecturer at Red & Yellow, Di Charton.
Hidulika-Amadhila called on all NTB registered businesses, industry stakeholders and anyone across the broad spectrum interested in attending the seminar to visit the NTB’s website for more information and registration at www.namibiatourism.com.na. The fee will be N$150 for NTB members and N$ 250 for non NTB members. The fee includes a conference package, lunch, certificate and networking cocktail event.