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Namib Mills introduces fast and easy instant porridge

Namib Mills introduces fast and easy instant porridge

Namib Mills, under Top Score, the leading maize meal brand in the country, this week launched its brand new range of Instant Maize porridge.

This new Instant Maize porridge will eliminate the cooking time of maize meal while maintaining taste, texture and the feeling of the traditionally prepared Top Score maize meal.

The new product range was introduced into the market in four distinctive flavours; ‘Plain’ which has no added sugar, can be enjoyed at a braai or at dinner; the ‘Original’, similar to plain but sweetened, and then there are the Banana and Vanilla flavours which can be used as a breakfast option.

“The Instant Maize porridge range of products is not only a game changer but is something that all of us a Namibians can truly be proud of. It’s important to us to not only focus on our strategic pillars of producing great quality products and services; investing in our people, remaining responsible to our environment; and pioneering in our operational processes, but also to live in accordance with our brand promise of ‘feeding the nation’,” Namib Mills CEO Ian Collard said during the official product launch.

Collard explained that the maize meal is cooked through a process called extrusion. Sugar, salt, colouring and flavouring as well as vitamins and minerals are then added according to the specific product recipes to create the Instant Maize porridge.

“Top Score Instant Maize porridge is a naturally high energy product that contains 99% natural ingredients and is fortified with vitamins and minerals. it is also a great source of protein. It is a low fat, high energy, gluten-free product, which is very quick and easy to make. One simply has to add hot water or milk and stir it up,” Collard added.

The Instant Maize porridge production plant is situated in Otavi and has created additional employment opportunities. Thereby adding to the Namib Mills Group staff complement of over 2200 employees.

According to Collard, the commissioning of the manufacturing plant amounts to a N$14 million investment.


Caption: Namib Mills’s PR and Communications Officer, Ashanti Manetti displays the new product, which is available in selected retailers nationwide. (Photograph by Shawn van Eeden)


 

About The Author

Donald Matthys

Donald Matthys has been part of the media fraternity since 2015. He has been working at the Namibia Economist for the past three years mainly covering business, tourism and agriculture. Donald occasionally refers to himself as a theatre maker and has staged two theatre plays so far. Follow him on twitter at @zuleitmatthys

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