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Meatco awards producers

From left, Meatco Board Chairperson, Martha Namundjebo-Tilahun, Meatco’s 2014 Producer of the Year, Benjamin van Wyk, and Meatco Chief Executive Officer (CEO), Adv. Vekuii Rukoro.

From left, Meatco Board Chairperson, Martha Namundjebo-Tilahun, Meatco’s 2014 Producer of the Year, Benjamin van Wyk, and Meatco Chief Executive Officer (CEO), Adv. Vekuii Rukoro.

Meatco CEO Advocate Vekuii Rukoro thanked government on behalf of all of Meatco’s producers for a well thought out allocation of the Norway quota which he described as, “doing justice, especially to our farmers in the NCA.”
“But it is also a celebration of the partnership between Meatco and producers and of how far we have come together. It has been an amazing year for us,” he added.
Rukoro described the Norway quota allocation in December last year as a step in the right direction.
“The results benefit our entire industry as well as the economy and not merely a few privileged individual shareholders.”
The Advocate said that empowering producers in the backwards integration initiatives is not reinventing the wheel but rethinking how that wheel turns.
“In big economies where millions of cattle are produced on an annual basis, like Brazil, corporations like Meatco own farms with closely integrated systems They control their product from the farm all the way to the fork.

It is a very cost-efficient system and highly profitable.
But their producers have been reduced to mere farm workers, they are no longer land owners.” Rukoro said that Meatco has no plans to buy and own farms as the company does not intend to become cattle producers.
“As producers, you will continue to be our sole source of raw material supply for both factories and feedlots for this purpose we have availed our balance sheet to enable you to acquire the cattle and to farm profitably.
Board director for Meatco, Martha Namundjebo-Tilahun also spoke at the event emphasising that it is an absolute necessity for Meatco and other stakeholders in the meat industry to recognise and celebrate successes of those who work so hard to supply Meatco with quality animals which have a significant impact on the quality of Meatco products.

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