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Auas Valley Safari Den opens

Hundreds of hopefuls flocked to the new Safari Den on Wednesday to hunt for one of the many specials offered to mark the re-opening of this dedicated outdoors store. Safari Den moved to much larger, modern premises in the remodelled Auas Valley shopping complex.

Hundreds of hopefuls flocked to the new Safari Den on Wednesday to hunt for one of the many specials offered to mark the re-opening of this dedicated outdoors store. Safari Den moved to much larger, modern premises in the remodelled Auas Valley shopping complex.

Agra celebrated the opening of their extended and revamped Safari Den store in the Auas Valley Shopping Mall on Wednesday. The cocktail event for invited guests was the first of a number of activities that celebrated the opening of the outdoor shop.
Safari Den is the third largest tenant in the Auas Valley Shopping Mall. This centre, Agra’s biggest property, has also received a major revamp and is soon to be officially launched.
The new Safari Den now offers products and services to everybody who loves the outdoor. Retail space of 1330m² on the top floor of the Auas Valley Shopping Mall has been added to the existing 440m² of the existing shop.
This division of the store sells camping and outdoor equipment, shoes and clothing while the entire space of the original store on the ground floor will be used for the arms and ammunition part of the retailer.
Safari Den forms part of Agra’s Arms, Ammunition and Outdoor division, which was established in April 2013 and includes the Rosenthal Group who became part of the division in August 2013. This new, autonomous division within Agra is headed by Jurgen Cronjé who brought a new focus and drive for the division.
The investment also includes a large number of new product ranges, bringing the total amount of product lines to 5 800. New product lines include inter alia clothing ranges from well-known and popular brands such as Caterpillar and Jeep.

The development at Safari Den created additional job opportunities and more than ten new staff members recently joined the team, adding to different levels of expertise and skills. Across the group Agra Arms, Ammunition and Outdoor boasts with the services of five master gunsmiths.  Over the years the retail of camping equipment and accessories has also become a mainstay of the Safari Den division and later the store. With the addition of the Rosenthal Group, which consists of Rosenthal, Kalahari Arms and Rosenthal Cape, the Agra Arms, Ammunition and Outdoor division of Agra is now a force to reckon with in the ever-growing industry of outdoor supplies.
To celebrate the opening, Safari Den offers more than 500 products on special as part of their opening specials and summer promotion valid until next year.

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