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Modelling industry in need of facelift

Ms Renata Hranova owner of Visions Modelling aims to take the Namibian modelling industry to a new level by grooming girls to be able to compete and be successful internationally and make the world aware that Namibia has beautiful girls. (Photograph by Mandisa Rasmeni)

Ms Renata Hranova owner of Visions Modelling aims to take the Namibian modelling industry to a new level by grooming girls to be able to compete and be successful internationally and make the world aware that Namibia has beautiful girls. (Photograph by Mandisa Rasmeni)

Renata Hranova owner of Visions Modelling Academy has a vision for her company and for models in Namibia. She is very passionate about what she does and she wants to give girls enrolled with her the opportunity to become international stars and to fly the Namibian flag high.
Hranova said in an interview with the Economist that she has been discouraged many a times but she still carries on and her endurance has paid of because two of her girls returned victorious from the United Nations beauty pageant that was held in Jamaica.
Hranova started the Academy in 2008 and teaches girls etiquette class, which includes how to do interviews, how to walk, how to socialise and carry yourself in public. “I am very disappointed with the modelling industry in Namibia because we do not help each other and we should stop pushing each other down”, said Hranova.

“This country has got very a lot of beautiful girls that can make it internationally but their careers seem not to go forward,” she emphasized. “Why is it that the modelling industry in Namibia is not lucrative, you only hear about a hand full of models that have made it big and this should not be the case”,she said. “The companies need to understand that models need managers to prevent exploitation and all the evils that happen in the industry, the managers are there to protect the girls,” said Hranova.
At the moment Visions Modelling has about 220 girls but Hranova is focusing on about 60 girls who she is promoting internationally. She registers girls from the ages of 15 to 25 years and registration is N$450. “25 years is the cutting off age because if a girl has not made it by this age in the industry, it becomes very difficult for them and this is also the time they start planning their families,” she said.

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