Vigo for South Africans
Namibia Breweries Ltd recently launched its Vigo brand in South Africa. This comes hot on the heels of the beverages’ successful launches in Botswana and Zambia in November 2013.
Hendrik van der Westhuizen, Managing Director of Namibia Breweries, signalled the brewer’s intentions, saying, “Namibia Breweries Limited’s long term strategic ambition is to leverage regional export markets and unlock exponential volume growth across NBL’s portfolio.
The brand has proven that the white space opportunity for malt-based soft drinks is a potential market winner not only in local markets but in export markets as well.
Since its launch, Vigo has performed beyond expectations.”
Said van der Westhuizen, “ we are currently launching the brand in South Africa. In about a month, Vigo will be available in selected Pick n Pay stores countrywide. Vigo is currently available in Pick n Pay outlets in South Africa and should be available in Shoprite Checkers, and Spar stores soon.”