Namibia inroads into Arabian Market
Namibia is making inroads into the Arabian market through its presence at the Arabian Travel Market, but the million dollar question remains, is the nation’s tourism industry ready to accommodate the growing Halal travel market?
The strong interest in the Arabian market can be a better strategy to boost Namibia’s tourism sector which is one of the pillars holding the Namibian economy intact.
Namibia, under the umbrella of Namibia Tourism Board, recently exhibited alongside 83 countries at the Arabian Travel Market which took place at the Dubai Convention and Conference Centre.
Speaking at the Dubai Convention and Conference Centre, the Director General of Dubai’s Department of Tourism and Commerce Marketing, HE Helal Saeed Al Marri stressed the importance of technology within the tourism industry.
“Technology is a major theme at this year’s Arabian Travel Market, reflecting the wider industry trend. Delegates have unanimously agreed that technology has become an integral part of the travel decision-making and booking process and will play an even greater role over the next decade as generation Y becomes the dominant consumer group,”said HE Helal Saeed Al Marri.
Also speaking at the opening of the Namibia stand, the Minister of Environment and Tourism, Hon. Uahekua Herunga, said, “When I talk about the collaboration between Namibia and UAE in the field of tourism, I have two things to share with you. One is for the past three years since 2012, we hosted in Namibia more than 10 tour operators and 9 media, respectively.
I am happy to note that Namibia received coverage in different publications here in the UAE and that the tour operators, who participated in these events, returned excited about viewing Namibia as the best tourism destination for their clients.” The Namibia Tourism Board delegation was headed by the Minister of Environment and Tourism, Hon, Uahekua Herunga. Mr Digu //Naobeb, the CEO of Namibia Tourism Board, Ms. Zelna Hengari, the Acting Managing Director of Namibia Wildlife Resorts and 3 Namibian Tourism Operators.