Staff education priority for brand growth
Bank Windhoek also launched a Staff Empathy Project as part of its Social Investment Fund activities, by identifying and supporting an organisation in staff members’ respective communities. In the Best Social Investment (Empathy) Project Award category, the Treasury Department won the gold award, while the Learning and Development Department walked away with a silver award, followed by Oshakati North Branch with a bronze. Some of the organisations supported included schools, old-age homes, sport clubs, and children’s homes and shelters. “Our Brand Education Programme encourages staff to understand the Bank Windhoek brand and to live according to the Bank’s service values to provide excellent services to our clients and stakeholders and to build long lasting relationships with them. Recognising your employees in building your organisation’s brand makes them feel appreciated and that they have contributed to the growth and development of your organisational brand, said Marlize Horn, the bank’s Executive Officer: Marketing and Corporate Communication Services.