Staff education priority for brand growth
Bank Windhoek’s Brand Education Programme concluded with the Brand Ambassadors Gala Awards, where employees are recognised for their passion and commitment. This year, the International Banking Services department scooped the gold award in the category of the Best Branch/Department, followed by the Collateral Compliance Department and BW Micro Finance Branch with silver and bronze awards respectively. Rundu Branch won gold in the Best Brand Ambassadors Team category, followed by the Product/Channel Development and E-Channel Processing Department and Katutura Branch with silver and bronze awards respectively.
Bank Windhoek also launched a Staff Empathy Project as part of its Social Investment Fund activities, by identifying and supporting an organisation in staff members’ respective communities. In the Best Social Investment (Empathy) Project Award category, the Treasury Department won the gold award, while the Learning and Development Department walked away with a silver award, followed by Oshakati North Branch with a bronze. Some of the organisations supported included schools, old-age homes, sport clubs, and children’s homes and shelters. “Our Brand Education Programme encourages staff to understand the Bank Windhoek brand and to live according to the Bank’s service values to provide excellent services to our clients and stakeholders and to build long lasting relationships with them. Recognising your employees in building your organisation’s brand makes them feel appreciated and that they have contributed to the growth and development of your organisational brand, said Marlize Horn, the bank’s Executive Officer: Marketing and Corporate Communication Services.