Coen Welsh | Nov 14, 2017 | 0
Is there a top taxi?
Supported by the media and by Standard Bank, the project aims to incentivise taxi drivers through SMS feedback from their daily customers.
The project was launched by the Mayor of Windhoek, Her Worship Agnes Kafula. The Top Taxi project runs until early December this year.
“Standard Bank Namibia is proud to be associated with the Top Taxi Project as a worthy cause in instilling road safety awareness amongst taxi drivers to reduce road accidents and ultimately save lives.
Taxi drivers have an important role to play in our community and that is why as a bank we saw the need to get involved,” said Standard Bank Namibia’s Head of Marketing Thaddius Maswahu. Standard Bank donated N$133,000 to cover all the weekly prizes over the nine month period.
Through the Top Taxi competition, passengers will be encouraged to nominate a responsible taxi driver of the week via SMS. The lucky Top Taxi Driver of the week gets a Standard Bank account with N$3000 prize money, a first aid kit worth N$500 from Namibia Medical Care and a shopping voucher from Shoprite. Other partners involved in this campaign are the Windhoek City Police, the Namibian newspaper and Radio Kosmos.