Cracking the Code: Providing financial services and insurance to Africa’s Gen-Z
By Mignon du Preez, Group Marketing, Public Affairs and Sustainability Executive, Old Mutual Namibia.
As the world moves into a new era of globalization, Africa is gradually emerging as a hub of economic activity. With a population of over 1.3 billion people, Africa has a massive youth population, with Gen-Z being a dominant demographic.
The Gen-Z demographic is more digitally savvy than any previous generation, with technology being an essential part of their daily lives. As such, financial services and insurance providers must embrace digital transformation to cater to this market. However, cracking the code of successfully providing financial services and insurance to Africa’s Gen-Z is no easy feat. Here are some insights on how to achieve success.
Embrace technology
As previously mentioned, Gen-Z is a generation that has grown up with technology as an integral part of their lives. To cater to this demographic, financial services and insurance providers must adopt digital technologies that facilitate convenience, speed, and flexibility. This includes having mobile apps, online portals, and chatbots that provide 24/7 access to services.
Offer affordable and accessible financial services
Gen-Z is a generation that has grown up with the experience of financial instability, particularly in developing countries. As such, they are inclined towards affordable financial services that provide them with a sense of security.
Create a seamless customer experience
Gen-Z is a generation that values convenience and speed. As such, financial services and insurance providers must provide a seamless customer experience that is both fast and efficient. This includes having a simple and easy-to-use user interface and providing fast processing times.
Engage with Gen-Z on social media
Social media is a powerful tool for engaging with Gen-Z. Financial services and insurance providers must leverage social media platforms such as Instagram, Twitter, and Facebook to engage with their customers. This includes creating informative and engaging content, responding to customer inquiries, and using social media analytics to gain insights into customer preferences.
In conclusion, cracking the code of successfully providing financial services and insurance to Africa’s Gen-Z requires a deep understanding of their needs and preferences. Financial services and insurance providers must embrace technology, offer affordable and accessible financial services, provide customized solutions, create a seamless customer experience, and engage with Gen-Z on social media. By doing so, providers can tap into this vast and lucrative market and achieve success in the African financial services industry.
