Chief Laminator at Plastic Print, Albert Ndala (Photograph by Musa Carter)
A different form of marketing strategy has seen the progression of a company, Plasti Print, enhance its competitiveness in a cut throat industry saturated by competition. Relationship marketing has ensured that Plasti Print remains solid and give off a competitive edge in the market with its steady tailor made strategy that allows customers to come back to access the same services on credit hence creating a relationship type of bond. Plasti Print is a Windhoek based graphic design and visual communications firm formed six years ago and wholly owned by a professional Namibian with extensive experience in the industry and works to provide highly professional services, efficiently and effectively at a reasonable cost. The company concentrates on lamination, binding, paper and board sales, cutting and photocopying services, and stationery wholesaling such as: laminators & pouches, trimmers, papers and binders. Currently the company’s target market is small- to medium-size companies, the government, corporate companies and the occasional walk-in customers.
In accordance with the government policies, Plasti Print complements the efforts by empowering the previously disadvantaged communities as well as recent graduate students and strives to eliminate the ever growing unemployment status.
The company currently has 80 prominent customers who enjoy a credit-line facility. These customers contribute about 60% of the company’s revenue. The Strategic long-term objective of Plasti Print is to grow the business through joint ventures, acquisitions and strategic partnerships through consistent pursuit of meaningful business relationships with local and international entrepreneurs in order to achieve the company vision. Plasti Print’s short-term objective is to enter into strategic equity partnerships with experienced and established international partners. The additional short-term goal is to develop local management staff through understudy arrangements with strategic equity partners.