Natasja receives SNIEDA award

A truly passionate individual who values her family, friends and clients. She loves her husband and her children and adores spending time with them. Her profession is also one of her greatest passions, she always aspires to improve and develop both personally and professionally. Her passion for media content analysis drove her to complete her BA degree in Politics, B Comm Economics and Political management degree at the University of Stellenbosch and directly after she moved into her field of work.
Shortly after the Media Tenor franchise started in Namibia, back in 2005, she was given the chance to help build and shape the Namibian Media Monitoring Arena. Taking over the business from Survey Warehouse, and further Namibianizing its methodology. She says “it took long hours, in-depth training, commitment, dedication and good time on my knees to get me where I am today.”
She stated that “What I know is what I read in the papers, hear on the radio, see on television…tweet’

It’s interesting studying dominant public perception and how it impacts on brand (company, product or spokesperson) reputations. Also, I believe in divine intervention” Their clients vary from students and lecturers who need information about specific topics to companies who need a wide range of data covering various subjects.
On her receiving the SNIEDA( Sam Nujoma Innovative Enterprise Development Award), a recognition of good work and commitment, she said “My colleagues and I are humbled, thankful, excited ad keen to work hard to deserve this award daily. We admire our fellow nominees, and so many cases of excellent, innovating business women in Namibia!”
She encountered some challenges before the business take-over was approved by the Namibian Competition Commission (NaCC), she had to enter into a lease agreement with the previous owner, from which she basically hired the staff from. She also continued renting office space from him until they moved into their own office premises in February 2012. “In short, the setting up of the business was challenging, financing and risky, lawyers, registrations, auditors, equipment and office management, responsibility towards the workforce and clients. Also, we had to stay relevant, implement lists and syntax updates on an almost daily basis, we have very demanding deadlines and the scope of our work is extensive.”
No sacrifices made is in vain, at first  she says it was difficult coping with her young children, her daughter was born last year February, but she understood the that their lives being spent partially in day-care is a blessing to other people’s lives, and that her life also has a purpose.
“Thank you for buying Namibian, believing in Namibian skills and development initiatives, and for doing your part, nothing is irrelevant. For our country, locally and abroad. Anything you do towards the greater good, makes you kind of awesome.” she concluded.