Cancer Apple starts later
“The Bank Windhoek Cancer Apple project wants to notify the public that this years Cancer Apple Project will be starting later in year” the bank said in a statement explaining the delay. Loyal supporters of he project which has become famous and has received thousands of donations, enquired from the bank why it has been decided to start the project later. “Firstly, Bank Windhoek assures the staunch supporters of the Bank Windhoek Cancer Apple Project that the project is definitely going ahead.
However, upon the advice from our wholesale supply partner, Fruit & Veg City, it will be more beneficial if the project starts later in the year. Therefore the project will launch on 2 June 2014”, said Riaan van Rooyen, Head: Corporate Communication and Social Investment.
“It is really great to see how the public can not wait to support cancer sufferers through the Cancer Apple project. However, we are finalising the plans for this year’s project and exciting new initiatives will be part of the project. The changes were necessitated through the growth of the project. When one thinks about it – when the project started 14 years ago, N$25,000 was raised for the Cancer Association but this has grown to a point where, last year, 900,000 apples were distributed, placing huge strains on the transport and distribution of the apples. In total, the project has raised more than N$10 million for the Cancer Association. The success of the Bank Windhoek Cancer Apple project can only be linked to the enormous support it has received from Namibians at large.” “We might change the way apples are distributed to individuals and businesses, yet the apple will still represent the message of Eat Healthy, Live Healthy, Prevent Cancer. We are excited about the new initiative, as it will allow our branches to get even more into contact with the community. But, all will be revealed at a later stage”, Van Rooyen concluded. The project will be expecting all its loyal followers to take part again this year, also inviting new customers to buy the apples to show their support for those suffering from the deadly illness.