Ad Grand Prix for Advantage
Truda Meaden, the MD of Advantage Y&R, and Patrick Held, its creative director, travelled to New Delhi, India, to attend a glittering 2014 awards ceremony and to receive the crystal trophy. Patrick Held on collecting the award quoted an ancient Roman saying: “Ex Africa semper aliquid novi! Out of Africa there is always something new!”.
“This award, as well as other recent awards achieved at the SA Loeries and the D&AD confirms that we, as a Namibian advertising agency, are fully capable of work that is creative, technical and effective for our clients.
Work that stands proudly on its own feet and competes with any in the world.” said Meaden.
“Advantage Y&R furthermore, in its staffing complement of 30 people, conforms fully to affirmative action objectives and offers ‘sky’s the limit” career opportunities to talented Namibians, who wish to make their way in this exciting ‘brand building’ and ‘advertising’ industry.”
The grand prix from Namibia’s Advantage Y&R shows travel books and souvenirs of adventurous journeys arranged on a bookshelf in the shape of the Land Rover Discovery 90, instantly conveying its message in any language – that the Land Rover is the vehicle synonymous with adventure travel – without any caption being needed.
Jury president of the International Advertising Awards, François Kermoal commented: “This beautiful image touches the imagination and makes you dream, which should be the aim of all advertising.
And of course it captures the spirit of Land Rover without showing the product.”
The Epica awards were created in 1987. Originally focused on the Europe, Middle East and Africa region exclusively, the awards became global in 2012. Epica’s aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders.
Journalists representing the trade press judged this year’s awards; 41 specialist titles and websites from 34 countries were represented on the jury this year. This unique jury guarantees objectivity and widespread coverage of the results.