BATA franchise enters Namibia
A world renowned brand with footwear as its core business has made its way into the Namibian market after a successful partnership between Namibian and Zimbabwean business figures who acquired the franchise rights and managed to open BATA Namibia on the 2nd of December last year. “BATA is an international company. We are aware that it is a strong brand in Zimbabwe, and is also present in Kenya, South Africa, Zambia, Asia (China, India, Indonesia, etc) Europe (Switzerland, France, the Netherlands, etc) and the Americas (Canada, Chile) stated BATA Namibia Manager Thomas Nagombe. “We acquired the franchise from BATA’s International office responsible for the franchises but it is managed and coordinated out of South Africa. As with most franchise arrangements, we source our products through the network established for that purpose by the franchisor” said Nangombe.
BATA Namibia offers unique and quality affordable products and in the process take its share in the Namibian market. The BATA retail chain includes, shoes, ladies handbags, school and travelling bags as well as the latest in world-renowned sports and leisure brands such as Power. Nangombe states that their plan is to have presence in all major shopping malls and centres across the country and currently they have one shop in Town Square, Windhoek but are in the process of opening a second shop not later than the second week of February in Ongwediva. He added that many of their products are manufactured in various facilities within the continent and abroad and their collection point is BATA South Africa. “Extensive research was conducted before bringing BATA to Namibia. We are convinced that with its ultra modern stores stocking high quality fashion shoes for ladies, men and children from all walks of life, BATA will offer a unique and affordable product to the Namibian market” concluded Nangombe.