Apple Project raises N$1.4 million for cancer patients
The annual Cancer fundraising initiative, the Apple Project managed to raise N$1.4 million, a bank executive announced last week at a handover event held in Windhoek.
Since its inception in 2000, the Bank Windhoek Cancer Apple Project has become one of Namibia’s major fundraising initiatives, raising N$31.9 million for the Cancer Association of Namibia over the 22 year period.
“This year, the Project benefited from the eApple platform for the first time,” said Bank Windhoek’s Executive Officer Marketing and Corporate Communication Service, Jacquiline Pack.
Pack said the eApple platform is the result of the first-ever hackathon in Bank Windhoek, which saw teams from various departments compete over 24 hours to develop a solution that would elevate the project’s capacity to raise funds from across the globe.
“Through the platform, contributors could order apple juice, physical apples, or make a financial contribution by purchasing electronic apples,” said Pack.
In his acceptance remarks, the Cancer Association’s Chief Executive, Rolf Hansen said the Cancer Apple Project is much more than just selling apples.
“It is a symbol of hope. We all need to support this project since it symbolises hope and life for Namibians fighting cancer. We are grateful to each Namibian that has contributed to making a difference through this project,” he concluded.