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Cricket Namibia signs new partnership following first-ever World Cup win

Cricket Namibia signs new partnership following first-ever World Cup win

Cricket Namibia signed a new partnership with furniture hardware company, Ebco Private Limited, after its historic defeat of Netherlands and Ireland in the current ICC T20 World Cup.

Cricket Namibia Chief Executive, Johan Muller said the partnership is a fitting reward for the exceptional hard work and dedication shown by the national team over the previous two years.

“We are extremely privileged to partner with a well-respected Indian company in the form of Ebco. They are an established leader in the furniture industry. The five remaining matches in the tournament will provide exposure to their brand to fans in more than 200 countries. The partnership comes at a pristine time of the tournament since all cricket fans have shifted from the IPL to the ICC T20 World Cup,” said Muller.

The Namibian team played magnificent cricket in the group stages to become one of only two associate-member countries to compete in the Super 12 phase. The Namibian Eagles will compete against India, Pakistan, Afghanistan, New Zealand and Scotland in their group.

“Since April 2021 our domestic cricket product and international home matches have been broadcast on the digital formats in India. This provides international brand exposure for our corporate partners. Our relationship with various Indian industries has grown in recent times and creates numerous future opportunities,” added Muller.

The partnership deal is facilitated by Twenty First Century Media (TCM Sports) and Orange Advertising.

“We congratulate Namibia on their thrilling victory. Ebco has always been appreciative of Namibia’s fighting spirit. We wish Namibia Cricket well in the World Cup and in the years to come,” said Geoffrey Nagpal, Managing Director of Ebco.

The tournament has entered the Super 12 stages and has captured the attention of followers and fans across the globe. Competitive playing conditions ensure high-level on-field cricket with lower totals ensuring that matches will stay captive till the last ball.

The group matches will conclude on 8 November with Namibia taking on India, after which the top teams will fight in the semi-finals and finals.


About The Author

Sport Contributor

The Economist does not have a dedicated sport reporter. This designation is used for several contributors who want their sport stories in the Economist. Experience has taught us that companies usually want their sport sponsorships published prominently, being the reason for a sports category. It now also carries general sport items but only those with direct Namibian relevance. - Ed.

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