Coen Welsh | Nov 14, 2017 | 0
FNB tests loyalty
FNB Namibia has issued a statement advising customers that they are conducting a Buzz Barometer, a customer loyalty survey. Vicky Muranda, Manager Communications at the bank said FNB Namibia is measuring loyalty as opposed to satisfaction as the bank is looking at a long term mutually beneficial engagement with its stakeholders.
he added: “The survey was introduced in 2008 and is carried out every year but every other year we add what we call a Voice of the Customer component to give customers the opportunity to give feedback to the bank. It targets all our customer segments from individuals to corporates which corresponds with our complete customer value proposition.” Muranda said they are looking forward to hearing from their customers and have requested them to participate and to give open and honest answers. A local consulting company, Survey Warehouse, has been tasked with carrying out this survey telephonically.