Fun and Flair with Hemline summer fashion
Owner of Hemline Fashion and 2013 Windhoek Lager Ambassador for Arts, Hem Matsi, Zox Labuschagne of Bling Entertainment and Katrina Kandjii of Ipaha Travels at the launch of the fashion show held at Mojoes Café earlier this week.
The partners will host the Hemline Summer Fashion Show which promises to be the biggest fashion extravaganza that Namibian fashion lovers have ever seen. The Hemline Summer Fashion Show will bring fun and flair as well as a taste of international and local fashion.
The event takes place on 30 November 2013 in the southern Wernhil parking area (top floor), with two guest designers from Italy, Big Brother Africa’s Elikem from Ghana and Zimbabwe’s Pokello including four local designers, Ruusa Namuhuya, Mcbride Kavari and Beverly Kaposiao together with Hem Matsi. Former Miss Namibia and Miss Universe, Michelle McLean is the host of the event, with the theme Modern versus Culture. This is an effort by Hemline Fashion along with its partners to promote Namibian culture in the style of modern garments with a distinct cultural feel that will be worn by people on a day to day basis. “The effort to bring two Italians and the Ghanaian designers promote our designers and expose them to the powerhouse countries like Italy. The show will also serve as a platform to exchange culture and scope the Italian fashion market. We can learn new things from them and they can learn new things from us” said Matsi. She said the show is a peddle stool for young models to get exposure as well as for the designers. “We are building a global brand and want to show that Namibian fashion can sell internationally”. The event will be attended by high profile government officials and business people including United Arab Emirates (UAE) billionaire Salah Ali Alakbar who is the guest of honour. Ali Alakbar’s planned visit was initially for a safari and tour around Namibia but the organisers managed to get him to attend the prestigious events. Come 30 November, the Wernhil parking lot will not have its usual dreary look when it plays host to this spectacular biggest fashion show. The show is set to start at 20:30 for 21:00 on 30 November. Entrance is N$250 for standard tickets and N$1000 for VIP tickets. Tickets are available at Computicket at Shoprite and Checkers.
