Guest Contributor | Feb 20, 2024 | 0
Local bank scoops two International Awards at the 9th edition of Global Brands Magazine Awards
Bank Windhoek was recognised by the international Global Brands Magazine for exemplary work done for three of its local marketing campaigns; the advertising and promotion of the new Bank Windhoek Mobile App, its Vehicle and Asset Finance (VAF) and “Swipe Local” Card Campaigns.
Each of the marketing campaigns is heavily embedded in local relevance, borrowing from local vernacular and connected with prospects using words, language, heritage and situations they could relate to. “As a brand of the soil, we are extremely proud of these accolades,” said Jacquiline Pack, Executive Officer: Marketing and Communication Services at Bank Windhoek, “this is a notable milestone for the bank to be recognised and awarded for creativity at this global platform,” she added.
The campaigns that have been awarded are an example of how Bank Windhoek is able to combine the current business environment, creativity and local culture to deliver communication and marketing material that makes this truly Namibian brand stand out. This is particularly evident in the way that these campaigns successfully used local nuances to evoke emotions and capture the essence of day to day lives of Namibians. The Cards campaign encouraged and endorsed patriotism in support of local businesses amid the COVID pandemic.
Global Brands Magazine (GBM) is an international publication headquartered in the UK, that is at the forefront of bringing news, views and opinions on brands shaping the future of their industry and who demonstrate exceptional service delivery in an evolving banking sector; focusing on innovation, quality, branding activities, customer service & performance.
Global Brands Magazine (GBM) has been at the forefront, bringing news, views and opinions on brands shaping the future of their industry. The UK-based magazine provides its readers with the latest news and information on ‘best-in-class brands across the globe. Each year, GBM develops a series of awards for companies that stood out, having a unique vision, exceptional service, innovative solutions and consumer-centric products among their industry leaders. Global Brand Awards honour brands for their excellence in performance and rewards companies across different sectors for the quality of their services.
“We are honoured to receive these awards and would like to thank every staff member, client and stakeholder who helped empower us to provide financial services of a standard that merits global recognition,” Pack concluded.