Young, female & business minded
Natasja Beyleveld, Managing Director of NaMedia was recently voted Young Business Woman of the Year in the Namibia Economist’s Business women competition. Her colleagues at the company are ecstatic with the award and have stood behind their MD all the way. “I am honoured, humbled and thankful. I view this award as motivation to grow and establish good character, and to entrench a good reputation for NaMedia in the Namibian market. NaMedia is for Namibia, I will make work of it towards advocating for a proactive public communications arena,” said Beyleveld. Beyleveld has always viewed her profession as a passion and as such has never seen her work as a job but rather an aspiration to improve both professionally as a private person while at the same time putting ‘communication and PR’ and the importance thereof for any company on the map in Namibia. She also extended a warm congratulations to Ericah Shafudah, the overall winner of the awards. “I look forward to working with Ericah as our roads cross in months and years ahead. I know that she will continue to excel in all her success,” she said. NaMedia specialises in media content analysis for strategic communication evaluation. NaMedia has professionally trained analysts, not software solutions for the entire process of media content analysis. The media analysts identify and categorise each article, sentence by sentence and issue by issue (all mainstream print, TV and radio media), according to a set of more than 700 defined criteria. NaMedia empowers leaders and brands by feeding them with ‘media knowledge’. This helps to shape, guide and support the implementation of their strategic business plans and consequent communication strategies. NaMedia makes a difference towards advocating for a proactive (as opposed to purely reactive) communications arena, by means of some practical tools and recommendations (data based.). “NaMedia will continue to use every opportunity to introduce media monitoring to those that do not know of it, or who know the importance of strategic communication evaluation,” added Beyleveld.