Bacardi celebrates 150
Bacardi Limited, the world’s largest privately-owned spirits company, said this week that 2012 will be its most innovative year since the creation of BACARDI rum in 1862. Throughout the year, Bacardi will host one-of-a-kind birthday parties, launch special promotions featuring 100 years of ground-breaking advertising and introduce a US$2,000 limited-edition decanter of rare BACARDI rum.
“The passion and entrepreneurial spirit shown by my great-great grandfather in Santiago de Cuba a century and a half ago gave birth to an exceptional rum that would change the spirits industry forever,” said Facundo L. Bacardi, Bacardi Limited Chairman and fifth-generation Bacardi family member.
Bacardi was founded in Santiago de Cuba on 04 February 1862, when Don Facundo Bacardi Masso purchased a small distillery. After years of experimenting, Bacardi revolutionised the spirits industry by selecting high quality blackstrap sugarcane molasses, isolating a special strain of yeast (still used today), filtering, mellowing his rums in American white oak barrels, and then blended them to create the perfect taste.