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Personal Investing: The dangers of Social Media financial advice

Personal Investing:  The dangers of Social Media financial advice

Our worlds have shifted as people transitioned to working from home and making use of technology for remote collaboration. This has also lead to greater dangers opening the door for scammers and fraudsters on social media taking advantage of unsuspecting users who source financial advice online.

There are so many facets to investing and associated risks when taking advice from online social platforms. Namibian investors must ensure they obtain sound financial advice from a credible source to scam-proof their investment approach,” said Etienne le Roux of Allan Gray Namibia.

Users should be wary of videos portraying lifestyles that seem too good to be true. Taking financial advice from online social platforms may have real and often devastating consequences for ones finances, especially if you are just starting on your financial journey, or learning to invest. Rather, financial advice should be tailored to your specific needs and circumstances; it is not a one-size-fits-all exercise.

Under the hashtags Fintok,” “Moneytok,” “financetok” or howtoinvest” and personalfinance,” there are millions of videos, some of which count their views in the billions. Many of these videos come across as get-rich-quick” schemes – showing off cars, big houses or private islands. They also share financial advice nuggets or promote buying certain stocks with catchy titles like Retire a millionaire” and One stock that could make you rich”. In many cases, the people behind these videos are youngsters without any financial qualification, and some have a history of peddling promises of making money quickly and easily.

These swindlers manipulate the emotions of users in order to get money. In these difficult and desperate times, when there are many families struggling, these reckless, dangerous and very misleading kinds of promises of dreams and money to be gained can sadly fool even the most astute persons.

The videos, in many cases, over-simplify complex processes and make it seem possible to earn huge profits and financial returns, in return for helping the user who is posting the financial video, to build their community and thus increase their own financial returns.

It is important to remember that there is no such thing as a free lunch. The quick ways of making money often end in losses. A more prudent way to financial freedom is to spend less than what you have, and to save diligently.

As a young investor, the biggest advantage you have is time. By starting legitimate investments at an early age, you can benefit from the power of compounding and time in the market, building real, lasting wealth.

Six tips to scam-proof your investment approach

Below are six tips to scam-proof your investment approach and what to look out for when considering a new investment:

  1. An investment that requires you to recruit new investors in order to realise the return on your investment is a pyramid scheme. Be wary of tiered investments that classify investors or have multiple levels (e.g. bronze, silver, gold, platinum and diamond).

  2. If you dont understand how an investment product generates its returns and there are no clear underlying assets you should be cautious.

  3. Fraudsters want to create a sense of urgency to limit the amount of time you spend researching and thinking about the potential investment. Anything sold as a once-in-a-lifetime opportunity” should be avoided.

  4. Consider financial service providers with decent track records. Most scams will promise great returns, without a solid track record to back them up.

  5. If the investment is not registered with a mainstream financial body, such as the Namibia Financial Institutions Supervisory Authority (NAMFISA), it is not regulated. You should also contact financial bodies to verify the registration of any financial entity that is relatively new or not well established.

  6. The adage still applies: If it seems too good to be true, then it probably is. Trust your gut – it will help you avoid permanent capital loss. Always consider expert advice.

Many investors, whether starting their journey or heading into retirement, fall prey to scammers because they do not have a solid financial plan. A good, independent financial adviser will explore your unique set of circumstances and implement a long-term investment strategy to help you reach your financial goals.

– Adapted from an article by Nomi Bodlani, Head Strategic Markets Allan Gray

For more information and assistance contact Allan Gray Namibia at [email protected] or visit or call 061 221 103

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