Guest Contributor | Jun 7, 2018 | 0
Reliable partner for adventure travel summit
All roads lead to Swakopmund later this month when over 650 tourism professionals from the Adventure Travel Trade Associations converge in Namibia for the 13th Adventure Travel World Summit. Namibia is the first African country to host this prestigious event. The main summit takes place in Swakopmund with various specialised excursions for the adventure travel operators, scheduled from 26 to 31 October. This year’s summit is held under the theme “Imagine. Inspire. Invest.” With a massive investment of N$600,000 for the summit, Standard Bank Namibia said it is more than ready to partner with the government in promoting tourism in the country. Standard Bank Namibia’s CEO, Mpumzi Pupuma said since tourism contributes immensely to the country’s Gross Domestic Product and the national economy, Standard Bank is proud to be associated with the growth of the tourism sector especially through an event of this magnitude. “The tourism industry plays an ever increasing role in Namibia and with our corporate sponsorship this is a clear indication that the country’s tourism and travel sector has great potential of growing the country’s economy. As Standard Bank Namibia we are therefore more than ready to be a reliable partner with the government in hosting the upcoming summit,” said Pupuma. “Standard Bank Namibia is a proud supporter of the tourism sector and we recognize its importance. Tourism promotes conservation, helps create jobs in the rural areas and helps share our great country with the world. I truly believe that tourism is everyone’s business including that of Standard Bank Namibia,” added Pupuma. The bank said this is the second year it is supporting the Adventure Travel World Summit’s activities. Last year the bank contributed N$200,000 to assist sending the Dora Nawas choir to Switzerland to share the cultural tourism of Namibia with the summit delegates. Earlier this year, Standard Bank Namibia sponsored the 2013 Tourism Expo JV Lodge Song Competition with an amount of N$100,000. As part of this sponsorship the winning choir, Twyfelfontein Country Lodge Choir will sing, perform and entertain the delegates at the summit’s grand opening on 26 October.