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Wildlife Resorts to partner with social media influencers to help create relevant content of local facilities

Wildlife Resorts to partner with social media influencers to help create relevant content of local facilities

The Namibia Wildlife Resorts (NWR) has invited social media influencers through a nationwide call-out to help create relevant content about NWR facilities.

Mufaro Nesongano, NWR Corporate Communications, Online Media and Sponsorships Manager in a statement said through this programme, an opportunity to showcase NWR’s lesser-known resorts will be presented.

The first-ever Social Media Influencer Programme will run from 1 July 2021 to 31 October 2021.

Nesongano said over the years, NWR has seen how social media has become an essential part of how travellers decide on their next destination.

“For instance, if one sees a social media influencer posting about a particular destination, as an individual, it’s normal to become curious about this place they are posting about,” he added.

According to the statistical website, Napoleoncat, in April 2021, Namibia had 782 000 Facebook users, which accounted for 28.3% of its entire population and 320 700 Instagram users, which accounted for 11.6% of its entire population. Individuals between the ages of 25 – 34 years formed the majority of these users. To create awareness of its facilities to this age group and others, Namibia Wildlife Resort (NWR) Limited is inviting Social Media Influencers to be part of its.

“By using #NWRMoments, individuals will find all the relevant posts from the different influencers. These posts will also be available on our website. We will offer each influencer free accommodation, an opportunity to undertake an activity at our resorts, and meals for them and a partner, excluding drinks and transportation. The duration of each visit will depend on the distance of each of the places they travel to,” Nesongano said.

Social Media Influencers interested in partnering with NWR have until 31 May 2021 to submit a two-page proposal highlighting why they should be chosen. They will need to email their proposals to [email protected].

Each Social Media Influencer will have the opportunity to visit any NWR facility with the sole aim of generating travel content for their followers as well as NWR social media followers.

About The Author

Donald Matthys

Donald Matthys has been part of the media fraternity since 2015. He has been working at the Namibia Economist for the past three years mainly covering business, tourism and agriculture. Donald occasionally refers to himself as a theatre maker and has staged two theatre plays so far. Follow him on twitter at @zuleitmatthys

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