Dillish BBA win: How fickle are we?

Now that everyone wants a piece of Dillish Mathews according to a local daily, I could not help but ponder on the kind of people we really are. I have been following Dillish’s rags to riches story with keen interest since the day she entered the Big Brother Africa (BBA) House, and during this time I have observed some very interesting things.
When Dillish and her friend Maria went into the Big Brother House most Namibians had some form of anger or hate towards the duo for reasons which I never quite understood. Throughout her journey in the house, Dillish, unlike her friend, somehow charmed and won the hearts of many to the extent that most people and some companies are now falling over each other to have a piece of her.
But what makes us want to be associated with winners or famous people even those that we once loathed? I guess it helps to boost our sorry egos.
While we have a democratic right to associate with whomever we want, it is also important to ask the question: What really are we celebrating with Dillish’s win? Is it because we have the most beautiful girl in Africa, is it because she was the most disciplined girl in the house or is it because of her intelligence?
What really is the educational and entertainment value of BBA that must be celebrated? I don’t understand what we celebrate in the winners to the extent that a big reputable company risks tarnishing its image simply because it wants to be associated with Dillish, the winner of Big Brother Africa Season 8.
I have watched Big Brother since its second season, and every time I get confused as to what exactly do we celebrate in the winners. It would be interesting to hear learned views on what we are celebrating really, that warrants even big companies like Old Mutual to risk their reputation simply because they want to be associated with Dillish.
I mean this is the same show that has rewarded the Tanzanian Richard Bezuidenhout in season 2 for molesting two ladies in full view of the continent. This is the same show that has rewarded people like the Nigerian Uti Nwachukwu in Big Brother Africa All Stars season despite his violent tantrums. This is also the same show that rewarded the slutty Karen Igho from Nigeria and fraud accused Wendall from Zimbabwe in the Amplified season.
True to Big Brother Africa tradition, this year’s winner is kind of an enigma, and there seems to be a dark side to her that her beauty somehow conceals. This was demonstrated by her breakdown the night before she was voted winner of the chase series, an episode that the media have somehow conspired to ignore now that she has won the N$3 million.
I wonder what kind of a sick society are we living in that somehow makes it OK for someone to call their mother a whore and get away with it simply because they have won N$3 million. If we have become this liberal, how far should this new found liberalism go before the associated negative consequences start to manifest themselves in our society? Is this really what we want to be as a society? Is this really what the African identity is all about, saying all manner of bad things about our elders or parents without any regard for their dignity all because of N$3 million?
Dillish is just but a mirror, a very public mirror in which we can reflect how our society, especially the modern young adult has become. For me the sight in the mirror is not pleasing at all even if it is covered in N$3 million.