Coen Welsh | Nov 14, 2017 | 0
Proud of 100 years’ tradition
Following the announcement of a three-year partnership between SABMiller’s premier Lager, Castle Lager, and one of Europe’s most popular football clubs FC Barcelona in Spain recently, this week saw the launch of the partnership in Namibia.
This partnership makes Caslte Lager the official African beer of FC Barcelona in Namibia and 10 other countries on the continent, and for any activity that FC Barcelona engages in across these markets.
“This partnership will result in benefits for Castle Lager consumers and FC Barcelona fans in Namibia through a number of local promotional activities and will also quickly boost the team’s popularity in Namibia and on the continent,” said Cobus Bruwer, Managing Director of Castle Brewing Namibia.
This is the first time that FC Barcelona has signed a partnership agreement with an African company, which will open the door for FC Barcelona fans in Namibia and other select countries across the continent to have easier access to their favourite club’s merchandise and memorabilia.
“We are delighted about signing this partnership with a world renowned brand such as Castle Lager. We identify with Castle Lager which, similar to our club, holds more than 100 years of history and great tradition. We also share with them our passion for football and supporters in a very important market such as Africa,” said Mr. Javier Faus, Vice President of the Economic and Strategic area at FC Barcelona.
The Castle Lager brand has a longstanding involvement in football in Africa spanning a period of 85 years and currently sponsors various football leagues in Zimbabwe, Swaziland, Botswana and Lesotho. In addition, Castle Lager is also a sponsor of two regional football competitions, namely the COSAFA Cup held in Southern Africa and CECAFA held in East Africa.
With European football having gained immense popularity with fans across the African continent, Castle Lager has for many years been the broadcast partner of various football competitions, providing fans with the opportunity to watch televised matches of the European Championships, the Barclays Premier League and the Spanish La Liga.
“Castle Lager consumers, along with FC Barcelona fans in Namibia can now look forward great football experiences, as this partnership brings them the best of both worlds” said Bruwer.